Glossary entry (derived from question below)
German term or phrase:
Incentive
English translation:
incentive/ promotion
Added to glossary by
Louise Mawbey
Nov 17, 2003 07:56
20 yrs ago
German term
Incentive
German to English
Marketing
Marketing / Market Research
Denglish
Als Marketingaktion; hat zwar einen englisch lautenden Namen, aber nennt man das auf 'wirklich' Englisch auch so?
Proposed translations
(English)
| 4 +11 | incentive/ promotion |
Louise Mawbey
|
| 5 +3 | Yes, absolutely |
Gareth McMillan
|
| 4 +2 | Incentive |
AngieD
|
Change log
Sep 9, 2015 14:45: Steffen Walter changed "Field (specific)" from "(none)" to "Marketing / Market Research"
Proposed translations
+11
2 mins
Selected
incentive/ promotion
Incentive would be when the prospective customer is given something as an "incentive" to buy the product e.g. a gift, free insurance cover etc., depending on the product.
A promotion is the general term for a Marketingaktion
A promotion is the general term for a Marketingaktion
4 KudoZ points awarded for this answer.
+2
5 mins
Incentive
Yes it does get used in english (incentive trips, etc.).
Depends a bit on the context though (would help to have some). Hotels, for example, often have "Promotions" or simply "Special Offers".
Perhaps you vcould give us the sentence?
Depends a bit on the context though (would help to have some). Hotels, for example, often have "Promotions" or simply "Special Offers".
Perhaps you vcould give us the sentence?
+3
59 mins
Gareth McMillan
Native in English
Specializes in field
Least is most, so keep it simple!
Native in: English 
Works in: German to English, English
Related KudoZ points
:
4
Yes, absolutely
"Special offer", etc. is a type of incentive (usually to buy something), but it cannot be translated as incentive.
"Promotion" can't be translated as "incentive" although a promotion (sales campaign) may contain an incentive.
An incentive is a tool which a promoter may use in his/her promotion campaign. Or something an employer uses to encourage more work e.g. "incentive bonus".
"Incentive" is the exact word for "incentive".
Hope I haven't confused you!
An alternative word could be "inducement", but be careful here....a "bribe" is also an inducement.
"Promotion" can't be translated as "incentive" although a promotion (sales campaign) may contain an incentive.
An incentive is a tool which a promoter may use in his/her promotion campaign. Or something an employer uses to encourage more work e.g. "incentive bonus".
"Incentive" is the exact word for "incentive".
Hope I haven't confused you!
An alternative word could be "inducement", but be careful here....a "bribe" is also an inducement.
Peer comment(s):
| agree |
shabda
16 mins
|
| agree |
Hilary Davies Shelby
3 hrs
|
| agree |
roneill
: Incentive is incentive!
8 hrs
|
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