Glossary entry

German term or phrase:

niveauarm

English translation:

poor quality // second-rate

Added to glossary by Elizabeth Le Cren
Nov 19, 2014 12:08
9 yrs ago
1 viewer *
German term

niveauarm

German to English Marketing Internet, e-Commerce online advertising
Displaywerbung auf anstoessigen oder niveauarmen Websites
This is included in a list of things that online shops must avoid so as not to prejudice brand image

Proposed translations

+5
1 hr
Selected

poor quality // second-rate

low in the search engine hierarchy
Peer comment(s):

agree philgoddard : I don't think it's anything to do with search engines though. As Elizabeth says, it means sites that will prejudice the brand's image.
26 mins
agree Usch Pilz : @ philgoddard; I like *second-rate*
43 mins
agree writeaway
1 hr
agree SuzukiBandit
2 hrs
agree Ramey Rieger (X) : second-rate
18 hrs
neutral Cilian O'Tuama : I don't understand it to refer to the quality of website itself, but to the reputation or standing of the site owner or products being sold/advertised there.
22 hrs
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4 KudoZ points awarded for this answer. Comment: "Thanks to everyone for your help. I found this answer the most appropriate"
+2
36 mins

low standard(s)

without class
Peer comment(s):

agree Cilian O'Tuama : my understanding too, lacking in class, frowned-upon, distasteful...
1 day 20 hrs
Thank you.
agree Harald Moelzer (medical-translator) : mit Cilian
3 days 21 hrs
Something went wrong...
+1
1 hr

inferior

= of inferior quality
Avoiding emotive adjectives such as 'trashy', 'tawdry', 'shoddy'.

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Note added at 4 hrs (2014-11-19 16:25:14 GMT)
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websites of inferior quality (see above) = inferior-quality websites / low-quality websites / poor-quality websites
(some of the other contributions on this page seem to breach the rules on hyphenation)

'Second-rate' seems to be a popular choice with clickers, so why not go one step further and say 'third-rate'? 'Niveauarm' requires something that sounds disdainful without resorting to emotive adjectives.
Peer comment(s):

agree SuzukiBandit
2 days 2 hrs
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8 hrs

amateur

"Amateur websites" gets a lot of Google hits.



https://www.google.com/?gws_rd=ssl#q=amateur website
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17 hrs

shallow websites

Perhaps also poor content or low-quality websites. That's what Google calls them. But I like shallow because it also works without the search engine perspective and seems to have the same angle as niveauarm, in my opinion.
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