English to Chinese Social Sciences Advertising / Public Relations

The inventors have realized, after inventive and insightful reasoning, that by sorting or grouping the sales offers into channels, thereby allowing a user to make a mental simile to a TV-channel, that the user can browse or subscribe to, to find the content that he is interested in.

make a mental simile to a TV-channel不知道是什么意思，望大侠指教，谢谢。