Italian to English Art/Literary Religion

The text, a book on ethics and business, examines Gospel passages and draws out implications for entrepreneurship. The passage in question has examined Christ's words: "You are the light, you are the salt of the earth" and states that entrepreneurs need to "highlight" or "showcase" the work they're doing, if it's good work, in order to get others to emulate that work, thus generating more good in business. The authors state:

"Permane ancora la sfida del sapersi metter in luce, ma con equilibrio; talvolta il basso profilo può essere più utile ma solo per non attirare invidie o per non crearsi nemici...Resta il dato di fatto: per riuscire e per motivare bisogna essere nella luce!

My attempt:
"The challenge remains to know how to ***put oneself in the light***, but with moderation; sometimes keeping a low profile is more useful, but only to avoid arousing envy or creating enemies ... The fact remains: to succeed and to motivate you need to be in the light!"

I'm going to change "put oneself in the light", but to what?
"to highlight oneself"?
"to show oneself off"?
something that maintains the "light" imagery?
"to stand in the limelight"?

Thanks!

Peter