English to Polish Bus/Financial Management risk management

Companies (individuals) that survive crises tend to have certain features in common, features that are often evident in the first moments of engagement.
- they have strong leaders who have broad authority to make decisions.
- they question conventional PR wisdom and do not worship at the altar of feel-good gurus who espouse 'reputation management', the canard that corporate redemption follows popularity.
- they believe that corporate defence is an exercise in moral authority, and that their critics are not necessarily virtuous simply because they purport to be standing up for the 'little guy'.