clearwater (asker) Apr 9, 2013:

我觉得这两个frame的意思不一样。前一个指“表达”或“表述”，后一个我最后处理成了“限定”（译文用了“囿于”）。

CHEN-Ling Apr 9, 2013:

你没把最后一个语境贴出来。看来确实有深意，我的答案错误，你把points收回吧，我不太需要这个。谢谢
赞同Rue Hung的“定位”，或者“界定”。

Rue H. Apr 8, 2013:

＂用產品或技術來詮釋（或定位、定義）你的事業？＂。我想作者是在引導讀者去思考工作或事業的本質是什麼…

clearwater (asker) Apr 8, 2013:

You might also ask, “What is the job to be done?” Every company needs a robust theory of the job that it’s facing. At the fundamental level, most jobs don’t change very much, even though the technology does. When he was the emperor of Rome, Julius Caesar had to exchange messages rapidly with his far-flung governors. He used horsemen with chariots. Today, we have FedEx, but the job hasn’t changed. If you’re focused on the job that has to be done, you’ll be more likely to catch the next technology that does it better. If you frame your business by product or technology, you won’t see the next disruptor when it comes along.

请问最后一句：
If you frame your business by product or technology, you won’t see the next disruptor when it comes along.

中的frame your business by product or technology是“按产品或技术来表达贵公司”吗？