Glossary entry

Portuguese term or phrase:

hotsite

English translation:

microsite

Added to glossary by Silvia Aquino
Apr 5, 2013 15:26
11 yrs ago
4 viewers *
Portuguese term

hotsite

Portuguese to English Marketing Advertising / Public Relations
http://www.seieventos.com.br/app/sc/gui/info.aspx?cnt=514_1_...

O Curto Sim desenvolveu um hotsite especial para o Camarote Planeta Band..


http://www.mda.gov.br/portal/noticias/item?item_id=10629357

MDA lança hotsite para divulgar o Brasil Rural Contemporâneo 2012
Proposed translations (English)
5 +3 microsite
5 hot site
Change log

Apr 14, 2013 21:14: Silvia Aquino Created KOG entry

Discussion

NataliaAnne Apr 5, 2013:
Maybe we could start an entertaining discussion on other English words used differently in Portuguese. For example, ‘built-in’ used for walk-in wardrobes comes to mind…
NataliaAnne Apr 5, 2013:
'Hot site' is used differently in Port and Eng I think this might be one of those cases where Portuguese takes an English word and then changes its use. ‘Hot site’ in English is a site created for back-up purposes. In contrast, I think in Portuguese it refers to a temporary site. Take a look at how Wikipedia explains them both:

http://en.wikipedia.org/wiki/Hot_site

http://pt.wikipedia.org/wiki/Hotsite

Also see:

http://www.metaglossary.com/meanings/1050274/

http://www.metaglossary.com/results/?query=hot site

If it indeed refers to a temporary site, then I think the English term is ‘microsite’.
Silvia Aquino Apr 5, 2013:
Marlene, será mesmo? Por que não encontro menções em inglês a hotsite???
http://searchcio.techtarget.com/definition/hot-site-and-cold...
A hot site is a commercial disaster recovery service that allows a business to continue computer and network operations in the event of a computer or equipment disaster. For example, if an enterprise's data center becomes inoperable, that enterprise can move all data processing operations to a hot site. A hot site has all the equipment needed for the enterprise to continue operation, including office space and furniture, telephone jacks and computer equipment.
Marlene Curtis Apr 5, 2013:
"Hotsite" Creio que o termo é perfeitamente compreensível pelo público de língua inglesa. Eu o usaria entre aspas.
Paulinho Fonseca Apr 5, 2013:
Então, hotsite nao seria uma espécie de canal direto? Parar coletar informações, como o hotline se alguém ainda lembra. E do meu tempo. Hehe.

Proposed translations

+3
53 mins
Selected

microsite

http://en.wikipedia.org/wiki/Microsite

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Note added at 1 hr (2013-04-05 16:43:26 GMT)
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Microsites are typically used in web design to add a specialized group of information either editorial or commercial. Such sites may be linked in to a main site or not or taken completely off a site's server when the site is used for a temporary purpose. The main distinction of a microsite versus its parent site is its purpose and specific cohesiveness as compared to the microsite's broader overall parent website.

Microsites used for editorial purposes may be a page or group of pages that, for example, might contain information about a holiday, an event or similar item which gives more detailed information than a site's general content area may provide. A community organization may have its main site with all of the organization's basic information, but creates a separate, temporary microsite to inform about a particular activity, event or similar.

Often, microsites will be used for editorial purposes by a commercial business to add editorial value. For example, a retailer of party goods may create a microsite with editorial content about the history of Halloween or some other holiday or event. The commercial purpose of such editorial microsites, (beyond driving product sales), may include adding value to the site's visitors for branding purposes as well as providing editorial content and keywords allowing for greater chances of search engine inclusion. Normally, microsites do not contain web applications.

--------------------------------------------------
Note added at 1 hr (2013-04-05 16:43:55 GMT)
--------------------------------------------------

Microsites are typically used in web design to add a specialized group of information either editorial or commercial. Such sites may be linked in to a main site or not or taken completely off a site's server when the site is used for a temporary purpose. The main distinction of a microsite versus its parent site is its purpose and specific cohesiveness as compared to the microsite's broader overall parent website.

Microsites used for editorial purposes may be a page or group of pages that, for example, might contain information about a holiday, an event or similar item which gives more detailed information than a site's general content area may provide. A community organization may have its main site with all of the organization's basic information, but creates a separate, temporary microsite to inform about a particular activity, event or similar.

Often, microsites will be used for editorial purposes by a commercial business to add editorial value. For example, a retailer of party goods may create a microsite with editorial content about the history of Halloween or some other holiday or event. The commercial purpose of such editorial microsites, (beyond driving product sales), may include adding value to the site's visitors for branding purposes as well as providing editorial content and keywords allowing for greater chances of search engine inclusion. Normally, microsites do not contain web applications.
Peer comment(s):

agree Marlene Curtis : Creio que você está certa, Silvia.
10 mins
Se a explicação da wikipedia não corresponde ao original em português.....
agree NataliaAnne : Please see discussion entry for explanation.
25 mins
Obrigada, NataliaAnne!
agree papier
12 hrs
Obrigada, helena!
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4 KudoZ points awarded for this answer.
5 hrs

hot site

A hot site is a duplicate of the original site of the business, with full computer systems as well as near-complete backups of user data. Following a disaster, the hot site enables business to relocate with minimal losses to normal operations. Ideally, a hot site will be up and running within a matter of hours.

Wikipedia

Hot Sites

A hot site is a duplicate of the original site of the organization, with full computer systems as well as near-complete backups of user data. Real time synchronization between the two sites may be used to completely mirror the data environment of the original site using wide area network links and specialized software. Following a disruption to the original site, the hot site exists so that the organization can relocate with minimal losses to normal operations. Ideally, a hot site will be up and running within a matter of hours or even less. Personnel may still have to be moved to the hot site so it is possible that the hot site may be operational from a data processing perspective before staff has relocated. The capacity of the hot site may or may not match the capacity of the original site depending on the organization's requirements. This type of backup site is the most expensive to operate. Hot sites are popular with organizations that operate real time processes such as financial institutions, government agencies and eCommerce providers.
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