Beatrice A. May 3, 2012:

Mutti-Tasking - als Kombination von Multi und Mutti. Keine Ahnung, ob/wie man das einbauen könnte. Einfach noch 'ne Idee.

Ramey Rieger (X) May 2, 2012:

Stimmt, auch, Horst! Mama, Mami, Mutti, Mutter...die Bezeichnungen, die meinen pubertierenden Sohn benutzt, sind nicht zulässig.

Horst Huber (X) May 2, 2012:

Multi-Tasking plagt nicht nur Mütter. Hierzulande kommt man langsam zur Einsicht; es wird (nicht nur von Feministen) überschätzt. Was nun wäre eines passendes Wort für "mom", das diese Art Stress mit andeutet?

Ramey Rieger (X) May 2, 2012:

@Margarete Which is??? No offense intended, but it's a bit frustrating to take the time and effort to offer support - even without precise context - only to be dismissed without knowing what term was chosen in the end.

margarete (asker) May 2, 2012:

It is not that Multi-Tasking-Opfer is not understandable, it just doesn't work in my context. Thanks for everyones help

Katja Schoone May 2, 2012:

Everybody understands Multi-Tasking-Opfer in this context and I guess it is as close an explanation for the source term as we have.

Ramey Rieger (X) May 2, 2012:

@Margarete in a marketing text, you are fully permitted to invent images, as long as they are clear enough to transfer the idea. Here, in my area, we are quite familiar with the "schwarzes Loch" where appointments, steeping tea and socks go. All of my suggestions (which doesn't mean there aren't others!) are common idioms, used frequently by those of us who are juggling work, house, garden, kids, social involvement, husbands, everybody's health and then having the audacity to want a private, social life as well. Since multi-tasking has been "scientifically proven" to be a woman's domain, I don't think it leaves much room for doubt, as to who the target group is.

margarete (asker) May 2, 2012:

I should also add that given the entire "mom" context of the piece, it should probably refer to mothers in some way. Stilldemenz geht auch nicht, da es auch um Mütter mit älteren Kindern geht

margarete (asker) May 2, 2012:

Thanks for the lively discussion. The problem with things like "Mulit-Tasking-Opfer" is that is not a common term. And the sentence is "Ever heard of ..." so it needs to be something that people recognize.
So I am still open for new ideas

Katja Schoone May 2, 2012:

@margarete "Mütterdemenz" is not a term used in Germany. Just google it and go on the last page where it states the number of different sources and you are down to 44, 1 of which is this question. Stilldemenz does exist, but I go with Ramey, DON'T use this in a marketing text. Use something less medical and more ironical. I like the Multi-Tasking-Opfer ;-)

Ramey Rieger (X) May 2, 2012:

@Margarete For goodness sakes, don't do it! Use something humorous - any mom with an dementia-afflicted parent (and there are TONS of them), would not be attracted to anything remotely related to dementia.

Katia DG May 2, 2012:

In einem Marketingtext würde ich Mütterdemenz auf gar keinen Fall verwenden.

margarete (asker) May 2, 2012:

@ Ramey Rieger
This is from a marketing text selling candles to those poor moms with "mom brain". The sentence goes: Ever heard of "mom brain"? And then goes on to explain that these particular fragrant candles are very popular with those moms.
That said, I think I will go with the aforementioned Mütterdemenz. Since this is what seems to be used in DE and it appears in quotation marks. Thanks

Ramey Rieger (X) May 2, 2012:

Good morning Margarete! What is the tone of the text? And most of all, where's the sentence in which the term appears???

Erik Freitag May 2, 2012:

Harsh "Demenz" may sound harsh, but that's what's commonly used, by laymen and professionals alike.

margarete (asker) May 2, 2012:

I found "Mütterdemenz" but that sounds sooo harsh...