Jan 30, 2012 14:34
12 yrs ago
Hebrew term

אהדת המותג

Hebrew to English Law/Patents Advertising / Public Relations
ההקשר:

המהלך השיווקי של החברה היה אפקטיבי בתרומה המשמעותית לאהדת המותג

Proposed translations

+3
6 mins
Selected

brand loyalty

This is the term used in the industry
Peer comment(s):

agree Gad Kohenov : + Marketing field.
6 mins
agree Karin Anna Aisicovich
3 hrs
agree Simon Charass
12 hrs
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4 KudoZ points awarded for this answer. Comment: "Selected automatically based on peer agreement."
4 mins

brand sympathy

This is the term you want I think
"Brand sympathy relates to a potential buyer's affective reaction to a brand. Advertising stimulates a variety of affective "
http://www.accessmylibrary.com/article-1G1-170111903/determi...

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Note added at 19 mins (2012-01-30 14:53:55 GMT)
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http://www.maot.co.il/lex10/glossary/g_2993.asp

According to Maot, Brand loyalty is: נאמנות למותג
http://www.maot.co.il/lex10/glossary/g_1793.asp
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6 hrs

brand favorability

A measure of a respondent's overall opinion about a brand.
Example sentence:

Red Bull boosts brand favorability with augmented reality

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Reference comments

12 mins
Reference:

Babylon says:

Brand loyalty
Brand loyalty, in marketing, consists of a consumer's commitment to repurchase or otherwise continue using the brand and can be demonstrated by repeated buying of a product or service or other positive behaviors such as word of mouth advocacy.
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