Jan 15, 2012 16:32
12 yrs ago
Japanese term

等身大のスタイル

Japanese to English Tech/Engineering Textiles / Clothing / Fashion
「カワイイ!」「おしゃれ!」「今すぐ着たい!」をKey Wordに等身大のスタイルを目指し ます。
www.keizan.info/apparel.html

Thanks in advance!

Proposed translations

1 day 9 hrs
Selected

style which looks natural

In the same paragraph, it talks about girls that try to make themselves look grown-up 背伸びをした女の子 . 等身大 means unpretentious, just as you are. So from this context, I would assume the term is referring to a style that looks natural and unpretentious on such girls.
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4 KudoZ points awarded for this answer.
5 hrs

You (i.e. your style)

"等身大" is literally translated as "life size". What it really means is a style that is natural, unpretentious, real and truly YOU.
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5 hrs

Real-life fashion/style

等身大 means "full size", "real size", but I think in this context it is supposed to mean something like "real life fashion".
http://eow.alc.co.jp/等身大/UTF-8/
Fashion and style-related web-sites in English also see
m to like expressions like "for real women" - which can mean anything from plus-size to low-budget consumers, but generally means something "not haute couture", something that belongs to mass market.
I believe, in your context this "real-life" part is supposed to mean somethin like "for everyone", "not too stylish", "something affordable", "clothes that can be worn for most occasions".
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8 hrs

style suitable for your day-to-dayness

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12 hrs

grown-up style

In the context, the designer mentions "real" twice リアルでカジュアル and 程よくエッジのきいたちょっと背伸びをした女の子 along with "casual" and more importantly, "girls who have grown and have an edge."

Use of the word "等身大” (life-size) at the end is re-emphasizing this adult, real style, which is still for girls. I think "grown-up" hits the right audience of girls/women who are still somewhat young and want cute items, but are eager to have the a casual, real appearance of an adult.
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