Glossary entry

German term or phrase:

Konsummacht und Kommunikationsmacht

English translation:

The consumer´s power is complemented by the power he exercises through communication

    The asker opted for community grading. The question was closed on 2011-04-02 07:54:13 based on peer agreement (or, if there were too few peer comments, asker preference.)
Mar 29, 2011 11:05
13 yrs ago
German term

Konsummacht und Kommunikationsmacht

German to English Marketing Marketing / Market Research Marktforschung
Hallo,

ich suche nach einer adäquaten Übersetzung der Begriffe "Konsummacht" und "Kommunikationsmacht".
Der dazugehörige Satz lautet:

Die Konsummacht der Konsumenten wird ergänzt um die Kommunikationsmacht.

Im Kontext geht es darum, dass Konsumenten immer stärker das Internet nutzen, um einzukaufen, sich zu informieren und miteinander zu kommunizieren.

Über Vorschläge wäre ich sehr dankbar!

Vielen Dank im Voraus.

Proposed translations

+2
18 mins
Selected

The consumer´s power is complemented by the power he exercises through communication

Hier ein weiterer, etwas aufgefächerter Vorschlag
Peer comment(s):

agree Liliana Galiano
2 hrs
agree dkfmmuc : Volle Zustimmung. Nur *vielleicht* complemented in supplemented ändern. Ist aber nur eine Geschmacksfrage und Idee :-)
5 hrs
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "Selected automatically based on peer agreement."
10 mins

the power of the consumer and the power of communication

"consumer power" or prob. better "the power of the consumer is supplemented by the power of communication"
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49 mins

consumer (spending/purchasing) power and power of communication technology

Consumer (spending/purchasing) power is/gets boosted by the power of communication technology available to the consumer.

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Note added at 50 mins (2011-03-29 11:56:26 GMT)
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What is “consumer power”?
Consumer power is the influence that consumers can collectively exert upon industry, locally, nationally and internationally.
http://www.askcedric.org.uk/commtopics.php?topic=84
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+1
51 mins

buying power and communication capacity

How I would do it
Example sentence:

The consumer's buying power is boosted by his/her communication capacity

Peer comment(s):

agree Ingeborg Gowans (X)
5 mins
Vielen Dank, Ingeborg!
Something went wrong...
3 hrs

consumer power is further enhanced ...

by the power of consumers to communicate
Something went wrong...
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