Mark Robertson Mar 23, 2011:

It's interesting to note that the native English speakers in this discussion are all more cautious about the use of the word bull. However Gilmar's point is very valid. I know next to nothing about Lamborghinis and so, I, and those who, like me, are blissfully ignorant, would completely miss all of the bull references, apart from their perjorative connotations. I suppose it is, to a great extent, a matter of whether the target group is Lamborghini cognoscenti, or not.

Nick Taylor Mar 22, 2011:

yes Catarina Too close to Bull sh*t for my liking, its all bull.... !

Catarina Aleixo Mar 22, 2011:

I agree with all these references but the sense of bull here is qualified... as a standalone word bull (or bullpower) sounds off to me as a native speaker of English. I would warn any advertiser against using it in this way...

Carlos Quandt Mar 22, 2011:

bull Lamborghinis are strongly associated with bulls. In addtion to the "charging bull" emblem, all models are named after fighting bulls.

"Bull is always more potent than any horse so sometimes I imagine Lamborghini’s power should be measured in bull power rather than in horsepower, mind you?"
http://www.oocities.org/wildjat/cars.htm

Lamborghini Aventador: A Bull Anyone Would Grab By The Horns
The extremely well-rounded torque curve, the bull-like pulling power in every ...
www.0-60mag.com/.../lamborghini-aventador-a-bull-anyone-wou...

Soon we are driving the 632-hp Lamborghini Murciélago LP640... startlingly smooth blast of intoxicating bull power. ...
www.caranddriver.com/.../2007_lamborghini_murcielago_lp640-...

The new Lamborghini Aventador: a bull taming 700 horses.
www.aventador.com/index-eng.html