Nov 22, 2009 12:44
14 yrs ago
German term

Tarifwert

German to English Bus/Financial Media / Multimedia
Freischaltungen ( => Tarifwert )

Things a company wants to discuss with regard to placing ads on tv.

Proposed translations

+2
2 hrs
Selected

standard/basic advertising rates

Meinem Verständnis nach sind "Tarifwerte = Tarife=Preise" die festgesetzten Grundpreise für die jeweiligen Einschaltungen. Auf diese gibt es dann Zu- oder Abschläge, je nachdem ob es Sonderwünsche, Rabatte usw. gibt.

Bei Einschaltungen von Schwarz-Weiß-Stellen-Raumanzeigen im Job & Karriere-Teil der Kleinen Zeitung (ausgenommen Aufschlagseite) kommt ein 10-prozentiger Abschlag auf den
vorliegenden Tarifwert in 4c zur Anwendung.
http://www.kleinezeitung.at/system/galleries/upload/6/2/6/65...

http://www.instyle.com/instyle/advertising/nationalrates/0,,...

http://www.vanuatunews.com/faq/25-vanuatu-independent-newspa...



Peer comment(s):

agree Peter Sass : Tarifwert exactly means 'basic (/standard) rate' - aka 'Grundpreis' (for there are numerous 'special rates' as can be seen in the Web sources). Therefore 'rate' is too unspecific here. Just put it in singular.
8 hrs
Thank you, Peter :)
agree Thayenga
1 day 45 mins
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "Selected automatically based on peer agreement."
19 mins

Tariff Value

Literal tln. Aso cited in the Romain Byrd Thielecke Legal and Commercial Dictionary

PS Claire,Please give a few lines sothe snawerer can be more certain!

--------------------------------------------------
Note added at 21 mins (2009-11-22 13:06:33 GMT)
--------------------------------------------------

12,300 exact Google hits
Something went wrong...
45 mins

rate

... or 'price'

Save 'tariff' for contexts involving import duties.

--------------------------------------------------
Note added at 1 hr (2009-11-22 13:50:35 GMT)
--------------------------------------------------

'Value' is a subjective concept. 'Price' is purely numerical. The issue here is how much an ad placement will cost the customer.
Something went wrong...
Term search
  • All of ProZ.com
  • Term search
  • Jobs
  • Forums
  • Multiple search