Glossary entry (derived from question below)
German term or phrase:
Einschaltkontrolle
English translation:
airing audit
Added to glossary by
Peter Sass
Nov 20, 2009 23:54
14 yrs ago
3 viewers *
German term
Einschaltkontrolle
German to English
Bus/Financial
Media / Multimedia
Einschaltkontrolle: Sind die in den Dispodatei dokumentierten Spots auch wirklich geschaltet worden?
Media and TV.
Media and TV.
Proposed translations
(English)
4 +1 | airing audit | Peter Sass |
3 | Viewer rate monitoring | Kphred |
3 | broadcast/transmission audit | philgoddard |
3 | air-time control | swisstell |
3 | monitoring of audience rate | Thayenga |
Change log
Nov 22, 2009 15:02: Peter Sass Created KOG entry
Nov 22, 2009 15:03: Peter Sass changed "Edited KOG entry" from "<a href="/profile/1153066">Peter Sass's</a> old entry - "Einschaltkontrolle"" to ""airing audit""
Proposed translations
+1
49 mins
Selected
airing audit
This is the common term for tracking the airtime of advertisments.
Please note: 'einschalten' usually refers to watching and 'schalten' to airing ads.
See: "Advertisement airing audit system: The system provides an Internet-based site accessible by customers and broadcasters for tracking the airing of their advertisements."
Source:
http://www.freshpatents.com/Advertisement-airing-audit-syste...
Please note: 'einschalten' usually refers to watching and 'schalten' to airing ads.
See: "Advertisement airing audit system: The system provides an Internet-based site accessible by customers and broadcasters for tracking the airing of their advertisements."
Source:
http://www.freshpatents.com/Advertisement-airing-audit-syste...
4 KudoZ points awarded for this answer.
Comment: "Thanks for all the info!"
16 mins
Viewer rate monitoring
just a suggestion...
28 mins
broadcast/transmission audit
I don't know whether there's any widely accepted term for this in the industry, but here's a couple of suggestions. The context suggests it has nothing to do with audience figures - just checking that commercials actually get shown.
3 hrs
air-time control
airtime control
8 hrs
monitoring of audience rate
that's one option
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