Nov 20, 2009 23:22
14 yrs ago
German term

Einschaltdaten

German to English Bus/Financial Media / Multimedia
Darüber hinaus wird aus Gründen der Revisionssicherheit ein Controlling der Einschaltdaten durchgeführt.
Proposed translations (English)
4 +2 air dates
4 +1 viewing/audience data/ratings

Discussion

Dr Lofthouse Nov 20, 2009:
do you have more text please? Its more to do with data security, and I'm not sure audience ratings would warrant that???

Proposed translations

+2
41 mins
Selected

air dates

Einschaltdaten geben Information ueber Frequenz und Kalenderdaten der Einschaltung von Werbung in elektronischen Medien. Der gebraeuchliche Englische Ausdruck dafuer ist 'air dates'.

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Note added at 6 hrs (2009-11-21 06:02:07 GMT)
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Im Kontext von Revisionssicherheit gehe ich davon aus, dass tatsaechlich Einschaltung von Werbung, und nicht Einschaltung von Fernseh- oder Radiogeraeten gemeint ist.
Peer comment(s):

agree Peter Sass : This is probably meant here, but you'd better check the context, as 'Einschaltdaten' in general could also refer to viewer ratings (not in conjunction with controlling etc. though). Cf. http://www.wortwarte.de/Archiv/Datum/d010512.html#w7).
18 mins
Thank you, Peter. See my added note above.
agree Rolf Keiser : I would prefer "air data" or "airing data"/Das ist natürlich was anderes.
10 hrs
Danke, Goldcoaster. M.E. bedeutet "Daten" in diesem Zusammenhang plural von Datum.
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4 KudoZ points awarded for this answer. Comment: "Selected automatically based on peer agreement."
+1
7 mins

viewing/audience data/ratings

Take your pick - you haven't given much context, but I assume it refers to TV or radio.
Peer comment(s):

agree Annett Brown, MBA, CT : I mostly hear people say "ratings".
14 mins
neutral ArnoTranslat (X) : ratings indicate size of audience, not insertions. Viewing is reflected in the ratings and doesn't indicate airing data. Audience data are independent of airings.
31 mins
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