Sorry, only a reference as I know practically nothing about this. I found some job descriptions that sound like the one you're dealing with. Please click on the link, as I only posted two that seemed relevant. Maybe 'broadcasting operations' could work?

‘Broadcast Operations Technician
Set up, operate, and maintain the electronic equipment used to transmit radio and television programs. Control audio equipment to regulate volume level and quality of sound during radio and television broadcasts. Operate radio transmitter to broadcast radio and television programs.’
[…]
Operations Broadcast Director
Coordinates activities of personnel engaged in preparation of station and network program schedules: reviews program schedules in advance and issues daily corrections. Arranges for split network programs furnishing stations not carrying sponsored programs with noncommercial programs. Notifies traffic department to install or cancel programs originating at points remote from broadcasting station. Advises affiliated stations regarding their schedules. Examines expenditures for programs to determine compliance with budgetary restrictions. Prepares schedules for talent and assigns talent to broadcast periods. Arranges for office space and equipment.
http://www.cbsalary.com/salary_calculator_results.aspx?kw=Br...

Also found Sendeabwicklung in Wikipedia. Maybe it's useful:
http://de.wikipedia.org/wiki/Sendeabwicklung