English to Italian Marketing Marketing

Il mio contesto:
Experienced benchmarkers have emphasised that out-of-industry comparisons are where the greatest benefits are to be found. It is here that **leapfrog strategies** for industries are probably waiting to be 'discovered'; the result of applying existing knowledge to a new situation.

Definizione:
Leapfrog strategy -This strategy involves bypassing the enemy’s forces altogether. In the business arena, this involves either developing new technologies, or creating new business models. This is a revolutionary strategy that re-writes the rules of the game. The introduction of compact disc technology bypassed the established magnetic tape based defenders. The attackers won the war without a single costly battle. This strategy is very effective when it can be realized.

Ho trovato anche 'strategia (detta) del salto della rana' - che al di là del fatto che letteralmente dovrebbe essere il salto della cavallina, sembra abbastanza diffuso, ma volevo sapere se esiste un termine specifico anche in italiano, oppure si usa solo il calco dall'inglese

Grazie