English to Russian Marketing Marketing

Nature at its best - Packed juice is marketed with that slogan. Juice of that quality is wrapped in peel and pith, contained in cells. As all consumers know that, this slogan on a carton pack is not in any way misleading. Some lemon juice is on sale packed in a yellow plastic mini-container resembling a lemon. Also Schweppes company branded its Orangina orange drink in a bottle shaped like an orange. When introducing its 'Slim Curve' in 2006, Elopak Company marketed the specially shaped edge as an opportunity for prospective customers to brand their product by packaging it in this new-design carton. Aesthetics, product differentiation, modern appeal, product price, contents quantity, standard refrigerator design and layout, technical possibilities and alternatives of manufacturing and filling, all of these aspects determine packaging design.