Glossary entry (derived from question below)
German term or phrase:
Anstoßkette
English translation:
Campaign Chain/Flowchart
Added to glossary by
jerrie
Jul 5, 2002 13:23
21 yrs ago
3 viewers *
German term
France
Your ideas, our languages
Native in: English 
Works in: German to English, French to English
Anstoßkette
German to English
Marketing
A sequence of events in an advertising campaign (e.g. first print ads, then mailshots, then fliers, etc.)
But what's the thing called in English?
But what's the thing called in English?
Proposed translations
(English)
| 4 +1 | Campaign Chain |
jerrie
|
| 5 | sequence |
Bob Kerns (X)
|
| 4 +1 | chain of reaction/interaction |
mbrunet
|
| 4 | domino effect |
Kathi Stock
|
| 4 | starter sequence / startup sequence |
Alexander Schleber (X)
|
| 4 | multifacetted (ad) campaign |
swisstell
|
| 4 | algorythm |
Eva Blanar
|
| 4 | daisy chain |
gangels (X)
|
| 4 | cumulative impact of marketing campaign/impact chain |
KiwiSue
|
| 4 | action plan |
Chris Rowson (X)
|
| 1 | campaign logistics ? not sure though |
Zareh Darakjian Ph.D.
|
Proposed translations
+1
3 hrs
Selected
Campaign Chain
(campaign) chain of events
campaign-driven links/chain
campaign drive chain
I think you need the word chain or link(s) somewhere in this.
I found good links for brand chain, and obviously supply chain, so....
hth
campaign-driven links/chain
campaign drive chain
I think you need the word chain or link(s) somewhere in this.
I found good links for brand chain, and obviously supply chain, so....
hth
Peer comment(s):
| agree |
gangels (X)
: daisy chain is the ad world jargon
2 hrs
|
|
Thanks...I know a different meaning for daisy chain...so I wouldn't use it in this case
|
2 KudoZ points awarded for this answer.
Comment: "This answer jogged me in the right direction, for which I am very grateful. I actually ended up using the (slightly unsatisfactory, but acceptable) "campaign flowchart"."
3 mins
Kathi Stock
United States
United States
Native in German
United States
With German Quality & Accuracy
Native in: German
Works in: English to German, German to English
Related KudoZ points
:
789
domino effect
Declined
where one thing follows the other
--------------------------------------------------
Note added at 2002-07-05 14:13:00 (GMT)
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OK:....after looking at the web site you provided....how about \"action plan\"....since it appears that all those steps will be implemented contemporary.
--------------------------------------------------
Note added at 2002-07-05 14:13:00 (GMT)
--------------------------------------------------
OK:....after looking at the web site you provided....how about \"action plan\"....since it appears that all those steps will be implemented contemporary.
Comment: "Unidirectional and suggests it is unintended/uncontrolled"
20 mins
starter sequence / startup sequence
Declined
The sequence that gets started up.
24 mins
multifacetted (ad) campaign
Declined
multifaceted (also can be written with one t)
Comment: "Too vague (see my added note)."
37 mins
sequence
Having had a look at your reference (flow chart) this is just a complicated German term for the *sequence* of actions which has to be planned in terms of content and time.
1 hr
Eva Blanar
Hungary
Hungary
Hungary
Nil satis nisi optimum
Native in: Hungarian
Works in: English to Hungarian, French to Hungarian, German to Hungarian, and 2 more.
Related KudoZ points
:
247
algorythm
this is what the flow chart is about
Peer comment(s):
| agree |
Zareh Darakjian Ph.D.
1 hr
|
| disagree |
Bob Kerns (X)
: An algorithm (with an "i") is a set of rules to be followed in calculations by a computer, not by a company.
1 hr
|
2 hrs
Zareh Darakjian Ph.D.
United States
United States
Native in English
United States
A scientist, pianist and a translator
Native in: English , Armenian
Works in: German to English, French to English, Spanish to English, and 2 more.
Related KudoZ points
:
1068
campaign logistics ? not sure though
I did not mean to push the agree button above. If it's algorithm, then
the spelling is algorithm.
the spelling is algorithm.
5 hrs
daisy chain
is the vernacular in the ad world. More formal would be multi-pronged print media campaign or coordinated, multi-level print media campaign
+1
8 hrs
chain of reaction/interaction
This is derived from chain reaction and suggests one event triggering another, etc. Of course, this may be completely wrong in the given context. Therefore I have given the alternative chain of interaction which might be better written as interaction chain
13 hrs
cumulative impact of marketing campaign/impact chain
I'm not sure a "chain" word conveys the right meaning in the context shown on the link you provided, but if you're looking for a snappy term, I think impact chain about sums it up. IMHO, it's not so much the actual sequence as the interplay of all prongs of the campaign. "Daisy chain" could be misleading, depending on the readership.
17 hrs
action plan
Hi Jan! :-)
Discussion
The above site shows the type of thing I'm talking about. Please check it out before answering!