Nov 8, 2007 10:17
16 yrs ago
Spanish term

relacion integral del cliente

Spanish to English Marketing Marketing
This is the title of a graphy showing important factors in banking for the client
Would "relacion integral del cliente" just be customer service /customer relationships? I am a bit thrown by the word "integral". Any ideas please?

Thanks!

Proposed translations

+1
14 mins
Selected

global/overall client/customer relations

2 options for the price of one. The general usage of "integral" in this type of context tends to mean "inclusive". I also like the other 2 suggestions offered so far.
PS: "graph" should be without the "y" ;)

--------------------------------------------------
Note added at 1 day8 hrs (2007-11-09 18:23:49 GMT) Post-grading
--------------------------------------------------

Deborah's suggestion - "full relationship banking (approach)" could be better in the context...
Peer comment(s):

agree Cecilia Della Croce : overall
1 hr
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "Great thanks!"
+1
2 mins

full customer services

sugg
Peer comment(s):

agree Maria523 : ok
42 mins
thanks maria
Something went wrong...
7 mins

customer relationship overview

this may fit the context...
Something went wrong...
1 hr

(a) full relationship banking (approach)

the text is referring to the practice of "relationship banking", which is described in this extract:

"Our nationally competitive products and services, offered as part of a full relationship-banking approach to doing business, help us cater to small business and middle market customers who are under-served or ignored by the larger banks."
http://company.monster.com/bankt/
Something went wrong...
Term search
  • All of ProZ.com
  • Term search
  • Jobs
  • Forums
  • Multiple search