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Fugatspeicher
Rohbogen einer Ausgabe
Sep 20, 2007 08:45
16 yrs ago
1 viewer *
German term

Fresswelle

German to English Marketing Food & Drink
Dann überwog der Wunsch, die Mangeljahre der Kriegszeit auszugleichen, and es folgte in den 50er Jahren die so genannte „Fresswelle“. In England waren Lebensmittel noch bis 1954 rationiert. Erst in den 70er Jahren wurde gesunde Ernährung wieder zu einem öffentlich diskutierten Thema.
Proposed translations (English)
3 +2 eating wave or wave of gluttony
4 +3 feeding frenzy
4 gorging phase
Change log

Sep 21, 2007 11:11: Steffen Walter changed "Field" from "Other" to "Marketing"

Discussion

njbeckett (asker) Sep 20, 2007:
This could be an article taken from the internet and incorporated into my customer's translation, which is definitely original. I find wave of gluttony quite good. No real English equivalent perhaps.
Francis Lee (X) Sep 20, 2007:
Plus it says "die so genannte „Fresswelle“", so this would imply that there is a phrase that was used at the time. What has your research revealed?
Francis Lee (X) Sep 20, 2007:
This appears to be from a standard article reproduced on many websites (incl. Wiki). What's the purpose of and readership for the translation? What are your own ideas?

Proposed translations

+2
4 mins
Selected

eating wave or wave of gluttony

You could do what Time magazine did and leave it in German, then put eating wave in parenthesis.

http://www.google.com/search?hl=en&q="Eating Wave" Germany

Another alternative would be wave of gluttony, as suggested here: http://dictionary.reverso.net/german-english/Fresswelle
Peer comment(s):
agree Craig Meulen
2 mins
agree Stefanie Reinhold : in either case I would put the English version in parenthesis
3 hrs
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4 KudoZ points awarded for this answer. Comment: "Thanks"
+3
2 hrs

feeding frenzy

We talk about "heat waves" in English - but I've never heard of an "eating wave" or a "wave of gluttony". Too close to the German for my taste! I'd go for something that sounds more colloquial in English.

...the "feeding frenzy" of the 1950s...

Time for lunch... ;-)
Peer comment(s):
agree sylvie malich (X) : fits! Malzeit!
1 hr
Guten Appetit wünscht... ;-))
agree Serena Rohrbeck : I like it.
7 hrs
Thanks.
agree MrsHoward : yes. it's more colloquial; this was the first phrase to come to my head as well..
11 hrs
great minds think (and eat?!) alike
Something went wrong...
12 hrs

gorging phase

This sounds more natural to me and in keeping with the "Fresswelle" spirit.
Something went wrong...
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