Jun 5, 2007 19:31
17 yrs ago
French term

essais medico-marketing

French to English Science Medical: Pharmaceuticals
From an article on the pharmaceutical industry:

Ce que nous qualifierons d’essais médico-marketing correspond aux essais implantés avant, concurremment, et plus rarement après l’enregistrement de la molécule, mais que le laboratoire n’utilisera pas dans son dossier d’enregistrement.

A footnote further explains:
Les laboratoires pharmaceutiques emploient indifféremment pour qualifier ces essais les termes de médico-marketing, hors AMM ou essais de phase IIIb, le b indiquant qu'il s'agit d'essais tardifs de la phase III.

Medico-marketing or medical marketing trials just doesn't sound right to me (and get only one google hit each). Does anyone know the right term? I've already used "off-label trials" for "essais hors AMM".

Proposed translations

+3
1 min
Selected

medico-marketing studies

gets a few googles for what it's worth

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Note added at 4 mins (2007-06-05 19:35:49 GMT)
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"medical marketing studies" is more popular in the google world
Peer comment(s):

agree Dr Sue Levy (X) : medico-marketing looks OK to me - see this Aussie site - if it's Aussie it must be right lol http://www.m-tag.net/medicomarketingstudies.html
48 mins
agree Julie Barber : I'd prefer medical-marketing
1 hr
agree Katherine Mérignac : medico-marketing sounds OK to me, (Concise Oxford: "medico-"... relating to the field of medicine, i.e. medico-social), but trials/tests rather than studies
11 hrs
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4 KudoZ points awarded for this answer. Comment: "Thanks!"
40 mins

Drug Marketing Effectiveness test/ Clinical Medical Marketing test

The chemical industry is undergoing profound change. ... 2nd Annual Chemical Sales & Marketing Effectiveness conference 10th Anniversary Pharmaceutical ...
www.chemweb.com/content/event_items/2nd-annual-chemical-sal... - 99k - 3 juin 2007 -

Clinical Medical Marketing (CMM) supply an integrated range of new ... Oraline® saliva drug test should be at the top of your list of products to review. ...
www.mining-technology.com/contractors/medical-drug-testing/... - 21k -

(1) The raw material (new bulk drug substance) shall conform to the test ... during initial period of two years of marketing of the new drug formulation, ...
www.cdsco.nic.in/html/Sec_122_A.htm - 113k -
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