Aug 25, 2006 10:47
17 yrs ago
German term
Least is most, so keep it simple!
Native in: English 
Works in: German to English, English
Mediastreuetat
German to English
Marketing
Advertising / Public Relations
Tourism
This is from a budget breakdown for a PR project.
Context:
Dieses Budget haben wir nach
Mediastreuetat
Agenturhonorar
Produktionskosten
Reserve
aufgeteilt.
Grateful for any suggestions.
Context:
Dieses Budget haben wir nach
Mediastreuetat
Agenturhonorar
Produktionskosten
Reserve
aufgeteilt.
Grateful for any suggestions.
Proposed translations
(English)
| 5 | media budget |
Textklick
|
| 4 -1 | total promotional budget |
David Moore (X)
|
| 2 | above-the line costs |
Lancashireman
|
Proposed translations
4 hrs
Selected
media budget
AJS' reference is sound. What confuses me though G, is that you state this to be part of a "PR project" (your words?).
PR is a "below-the-line" activity and would not contain a single groat of ad spend.
A "Streuplan" is a media schedule. Find it here: http://lexikon.guj.de/index.php This would include the costs of i.e. 12 full pages in the Beano, each of which would be paid from the media budget: http://www.advertising.com/press_release.php?m=09&d=14&y=200...
PR is a "below-the-line" activity and would not contain a single groat of ad spend.
A "Streuplan" is a media schedule. Find it here: http://lexikon.guj.de/index.php This would include the costs of i.e. 12 full pages in the Beano, each of which would be paid from the media budget: http://www.advertising.com/press_release.php?m=09&d=14&y=200...
4 KudoZ points awarded for this answer.
Comment: "I thot PR was about communication and therefore advertising which costs money and therefore has to be budgeted for?
But the customer also agreed with "media budget" so you get the cigar.
Many thanks to all."
10 mins
above-the line costs
Allen Kommunikationsmaßnahmen werden Kosten zugeordnet, deren Summe das Budget ergibt. Traditionell wird dabei zwischen dem streufähigen ("above-the line") und dem nicht streufähigen Etatanteil ("below-the line") unterschieden.
http://relaunch.medialine.de/PM1D/PM1DB/PM1DBF/pm1dbf_koop_p...
http://www.marketingprofs.com/ea/qst_question.asp?qstID=401
Low CL because this term means nothing to me, i.e. merely a suggestion as requested.
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Note added at 17 mins (2006-08-25 11:04:58 GMT)
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'above-the-line' (extra hyphen required, of course)
http://relaunch.medialine.de/PM1D/PM1DB/PM1DBF/pm1dbf_koop_p...
http://www.marketingprofs.com/ea/qst_question.asp?qstID=401
Low CL because this term means nothing to me, i.e. merely a suggestion as requested.
--------------------------------------------------
Note added at 17 mins (2006-08-25 11:04:58 GMT)
--------------------------------------------------
'above-the-line' (extra hyphen required, of course)
Peer comment(s):
| neutral |
Textklick
: IMO not far off the mark - but these would also include agency fees, production costs etc.
4 hrs
|
|
Praise indeed from an acknowledged media expert. Many thanks, Klicky.
|
-1
28 mins
total promotional budget
This just has to be the total budget allocated to advertising, publicity material, free gifts etc., across all the providers of these services.
Peer comment(s):
| disagree |
Textklick
: Sorry David. "Has to be" with no evidence?>>>My references below are my reasons for disagreeing. T(K) ;-)
3 hrs
|
|
Come on TC, you should know better than to disagree without yourself quoting any reason in translation terms....You really only have to read BETWEEN the lines to see I may well be right...
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