Jul 31, 2006 10:57
17 yrs ago
German term
Creative translations & subtitles
Native in: English 
Works in: German to English, French to English
Querschnittswirkung
German to English
Bus/Financial
Business/Commerce (general)
From a magazine article talking about the importance of investing in innovation.
"Der Innovationsprozess erstreckt sich über unterschiedliche Unternehmensbereiche. Er entfaltet durch die Einbindung von Marketing, Forschung und Entwicklung, Produktion und Vertrieb eine hohe **Querschnittswirkung**. Beteiligt sind dabei nicht nur interne Mitarbeiter sondern auch externe Partner wie Kunden, Lieferanten, Entwicklungspartner und Marketingagenturen. Eine integrierte Lösung bietet den Vorteil, relevante Daten zentral bereitzustellen."
The verb "entfalten" has confused me a little bit too. I think it's saying that integrating the innovation process into marketing, R&D, production and sales effects lots of different areas, but I can't quite get it into decent English.
Can you help?
"Der Innovationsprozess erstreckt sich über unterschiedliche Unternehmensbereiche. Er entfaltet durch die Einbindung von Marketing, Forschung und Entwicklung, Produktion und Vertrieb eine hohe **Querschnittswirkung**. Beteiligt sind dabei nicht nur interne Mitarbeiter sondern auch externe Partner wie Kunden, Lieferanten, Entwicklungspartner und Marketingagenturen. Eine integrierte Lösung bietet den Vorteil, relevante Daten zentral bereitzustellen."
The verb "entfalten" has confused me a little bit too. I think it's saying that integrating the innovation process into marketing, R&D, production and sales effects lots of different areas, but I can't quite get it into decent English.
Can you help?
Proposed translations
(English)
| 4 +2 | has an impact across the board |
IanW (X)
|
| 4 | interdisciplinary/across-the-board effect |
Peter Barker
|
| 4 | cross section(al) effect |
kostan
|
| 3 +1 | horizontal synergies |
Kieran McCann
|
Proposed translations
+2
13 mins
Selected
has an impact across the board
Or "has an impact across the company", whatever. I'd starti the sentence with "By integrating ..." and then that should fit in nicely at the end.
Note from asker:
| Thanks very much for clearing this up for me. Cheers! |
Peer comment(s):
| agree |
nic456
: I would prefer impact to effect in this context as well
31 mins
|
| agree |
Steffen Walter
: or "has a company-wide impact"
1 hr
|
4 KudoZ points awarded for this answer.
12 mins
interdisciplinary/across-the-board effect
As an initial thought
16 mins
cross section(al) effect
even though it is not necesarily an expression used in business, I don't see any reason for not using it in this context
+1
42 mins
Kieran McCann
United Kingdom
United Kingdom
Native in English
Specializes in field
United Kingdom
Qualified finance professional
Native in: English
Works in: German to English, French to English
Related KudoZ points
:
124
horizontal synergies
I put this up mainly because it's such an appalling piece of management-speak, but it could be appropriate
in any event, I'd draw attention to the 'entfaltet' which seems to imply that the 'Wirkung', whatever it is, is the subsequent result of the effect of the innovation process on the various areas, not its impact/effect on them in the first place
http://www.google.co.uk/search?hl=en&q="horizontal synergies...
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Note added at 46 mins (2006-07-31 11:44:25 GMT)
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maybe something with 'release' 'generate' or just 'enable' for 'entfalten'?
in any event, I'd draw attention to the 'entfaltet' which seems to imply that the 'Wirkung', whatever it is, is the subsequent result of the effect of the innovation process on the various areas, not its impact/effect on them in the first place
http://www.google.co.uk/search?hl=en&q="horizontal synergies...
--------------------------------------------------
Note added at 46 mins (2006-07-31 11:44:25 GMT)
--------------------------------------------------
maybe something with 'release' 'generate' or just 'enable' for 'entfalten'?
Peer comment(s):
| agree |
IanW (X)
: Way to think outside the box, Kieran (shudder) >/ When can we expect a pic from the current millennium, Kieran? :-)
4 mins
|
|
thanks Ian/steady on there, don't want to scare off the clients...
|
Discussion