Glossary entry (derived from question below)
French term or phrase:
mise en valeur
English translation:
the emphasis placed on the descriptor
Added to glossary by
Gayle Wallimann
Jun 2, 2006 19:10
17 yrs ago
11 viewers *
French term
mise en valeur
French to English
Marketing
Marketing
I know the definitions of "mise en valeur", but I can't seem to decide what works best here. I tried "embellishment", but I don't know if I like that. Does anybody have a better way of translating it for the following context:
Comme ce fut le cas pour le design, mais de façon encore plus marquée, rien ne semble plaire dans le descripteur du paquet A pour un grand nombre de personnes (un peu moins de 4 répondants sur 10).
Pour les autres, ce qui plaît principalement, c’est:
La mise en valeur du descripteur et notamment sa couleur argentée et le fait que la marque et le slogan soient soulignés.
Thanks in advance.
Comme ce fut le cas pour le design, mais de façon encore plus marquée, rien ne semble plaire dans le descripteur du paquet A pour un grand nombre de personnes (un peu moins de 4 répondants sur 10).
Pour les autres, ce qui plaît principalement, c’est:
La mise en valeur du descripteur et notamment sa couleur argentée et le fait que la marque et le slogan soient soulignés.
Thanks in advance.
Proposed translations
(English)
| 3 +3 | the emphasis placed on the descriptor |
LBMas
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| 3 +1 | highlighting |
Najib Aloui
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| 4 | prominence |
Alanna Wilson-Duff
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| 3 | prestige |
Jeanette Phillips
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Change log
Jun 5, 2006 21:51: Gayle Wallimann changed "Term asked" from "mise en valeur (different context than current glossary)" to "mise en valeur "
Proposed translations
+3
14 mins
French term (edited):
mise en valeur (different context than current glossary)
Selected
the emphasis placed on the descriptor
Spin on julie's comments.
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Note added at 8 hrs (2006-06-03 03:42:09 GMT)
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Re. your note -- does "prominence of descriptor" work?
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Note added at 8 hrs (2006-06-03 03:42:09 GMT)
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Re. your note -- does "prominence of descriptor" work?
Peer comment(s):
| agree |
Julie Barber
: I agree!
55 mins
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thanks - you got my brain in gear
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| agree |
PB Trans
59 mins
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thanks
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| agree |
Assimina Vavoula
1 hr
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thanks
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| neutral |
Najib Aloui
: it's not really "emphasis" , it's an effort to "give value" to lines and colors, make them stand out
2 hrs
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but aren't highlight, emphasize, bring out, heighten, etc. synonyms? IMO it means to feature or bring out....
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3 KudoZ points awarded for this answer.
Comment: "Thanks, for the help!"
+1
12 mins
French term (edited):
mise en valeur (different context than current glossary)
highlighting
...
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Note added at 2 hrs (2006-06-02 21:47:27 GMT)
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the great care given to... the design of the descriptor
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Note added at 2 hrs (2006-06-02 21:47:27 GMT)
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the great care given to... the design of the descriptor
Peer comment(s):
| agree |
Leny Vargas
: I also agree with Julie
8 mins
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Thank you Leny! Julie and I agree too...I feel now like a kudoz points gleaner...
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16 hrs
Jeanette Phillips
Native in English
Specializes in field
lateral thinker
Native in: English 
Works in: German to English, French to English, English
Related KudoZ points
:
4
French term (edited):
mise en valeur (different context than current glossary)
prestige
I am thinking along the lines of status symbols and enthusiasm for designer goods.
17 hrs
French term (edited):
mise en valeur (different context than current glossary)
prominence
as a stand-alone item in a list I'd be more likely to say something like this and then for mise en valeur globale maybe the emphasis plaecd on the descriptor
Discussion
Sa mise en valeur
Sa couleur grise, argenté
Le fait que le texte soit souligné
Sa mise en valeur de façon globale
etc.
I've been trying to think of one word, or even a catch phrase that would sum up the idea of "emphasis placed on the descriptor" for these lists.