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Glossary entry

German term or phrase:

Tchibogolfer

English translation:

budget golfer

Added to glossary by Orla Ryan
May 17, 2006 12:02
18 yrs ago
German term

Tchibogolfer

German to English Marketing Marketing customer presentation
„Tchibogolfer“als Zielgruppe mit sportlichem Anspruch
und Gelegenheitsspieler ohne gesellschaftliche
Statusausprägung

I get what it means - a golfer who buys their equipment at low prices from Tchibo. What on earth could be a valid US English equivalent? I would prefer not to use equivalent company names (like Wal-Mart perhaps?) in case it gets me into hot water, but I'm open to bright ideas. :-)
Proposed translations (English)
4 +4 budget golfer
3 +1 duffer
3 No-Name Golfer
3 (not for points)
3 discount golfer

Discussion

Orla Ryan (asker) May 17, 2006:
@orla - oh my goodness, i remember those yellow packs! that was a LONG time ago :-)
Francis Lee (X) May 17, 2006:
It would probably be helpful to know what your customer is marketing (not e.g. porcelain egg-cups, I suspect). Golfers are a classic target group for SUV makers, for example. Couldn't Tchibogolfer also refer to people with (new) money but poor taste?
Nicole Schnell May 17, 2006:
Birgit is right - no substitution w/aggressive-pricing cos. Wal-Mart is called Mall-Wart here.
Orla Ryan (asker) May 17, 2006:
wonder if sthg like "budget-brand goods" or something along those lines would be OK?
Nicole Schnell May 17, 2006:
Yes, there is a fine line - a remote relative of mine keeps sending me Tchibo-bought presents (hey, everything is 100% pure silk or cashmere, yet looks cruesome, made in some Asian countries, thus inexpensive.) Tchibo marketing people are brilliant.
BirgitBerlin May 17, 2006:
I think the term Tchibogolfer is *meant* to be slightly dismissive. Just not sure if it is a good idea to substitute the shop name, as you already suggested yourself.
Orla Ryan (asker) May 17, 2006:
Hi Nicole - the joys of German marketing texts eh?! :)
In this case, yes, the presentation is about attracting more golfers to a particular brand. This slide deals with the various categories of golfers - casual players, competitive players, Tchibo golfers, beginners etc. In Ireland, we'd probably substitute Tchibo for Lidl or Argos but it is a rather dimissive kind of connotation :)
Nicole Schnell May 17, 2006:
Hi Orla - is this term restricted to golf only? Or did they use Golf only as an example because playing golf is so expensive in Europe? Tchibogolfer is hilarious, BTW. Hard to beat. :-)

Proposed translations

+4
36 mins
Selected

budget golfer

My take.

Budget golf gets 122,00 googles. "Budget Golfer" 1,977.

--------------------------------------------------
Note added at 50 mins (2006-05-17 12:53:17 GMT)
--------------------------------------------------

Like our "Budget Inns" (23 million googles), "Budget Rentals" (24 million googles), etc. Nothing tacky with that.
Peer comment(s):
agree Ingeborg Gowans (X)
10 mins
Thank you, Ingeborg!
agree Sabine Griebler : Good idea. I remember having seen golf equipment on the Tchibo shelves.
32 mins
Thank you, Sabine!
agree sylvie malich (X) : great solution, wish I'd thought of it first!
38 mins
Thank you, Sylvie!
agree Maureen Millington-Brodie
54 mins
Thank you, mbrodie!
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "Fantastic suggestions from everyone here, thank you all!"
27 mins

No-Name Golfer

No-Name expresses the concept without being to specific. Everybody should get the same idea.
Something went wrong...
2 hrs

(not for points)

How about "yellow-pack golfer" Orla? (80s nostalgia is in, after all) ;-)

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Note added at 2 hrs (2006-05-17 14:04:15 GMT)
--------------------------------------------------

Would probably only mean anything to Irish readers, of course!
Something went wrong...
+1
2 hrs

duffer

this may be strictly US usage, but a "duffer" is a mediocre golf player - roughly as dismissive as "Tchibogolfer"

--------------------------------------------------
Note added at 2 hrs (2006-05-17 14:44:43 GMT)
--------------------------------------------------

on further consideration, 'duffer' deals more with the skill level than the lack of snob appeal implied here.

'Bargain basement golfer' maybe?

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Note added at 3 hrs (2006-05-17 15:52:58 GMT)
--------------------------------------------------

Or how about "discount golfer"?
Peer comment(s):
agree Francis Lee (X) : "golfing cheapskate"? http://www.iseekgolf.com/forums/index.php?showtopic=2564
1 hr
Or "cheapskate golfer"
neutral Nicole Schnell : Ouch. Tchibogolfers aren't necessarily bad golfers. http://66.102.7.104/search?q=cache:LinoCg1P3C4J:golf.about.c... duffer&hl=en&gl=us&ct=clnk&cd=2//I love the word "snob appeal"! Thanks, idwerk, please have a great week! ;-
1 hr
Agreed - that's what I meant in my note about 'snob appeal'
Something went wrong...
20 hrs

discount golfer

Another one to consider.
Something went wrong...
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