Glossary entry

German term or phrase:

Messeauftritt

English translation:

trade show presentation

Added to glossary by Sybille Brückner
Apr 24, 2006 12:41
18 yrs ago
6 viewers *
German term

Messeauftritt

German to English Marketing Marketing
Die Veranstalter äußerten sich lobend über den *Messeauftritt* der Firma X.

Discussion

Francis Lee (X) Apr 24, 2006:
Any more info/text available? Readership?

Proposed translations

+7
2 mins
Selected

trade show presentation

Presentation is the best solution I've found for Auftritt
Peer comment(s):

agree Ulrike Kraemer
0 min
agree Ian M-H (X) : Yes: this answer's as good today as it was when previous askers enquired about this term...
9 mins
agree Alison Jenner
15 mins
agree Lori Dendy-Molz
19 mins
agree Ingeborg Gowans (X) : it seems also to indicate that mayber this was their "first performance"?
38 mins
Don't think so, Ingeborg. A company can have an Auftritt every year.
agree Gad Harel
48 mins
agree Emilie
1 hr
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4 KudoZ points awarded for this answer. Comment: "My thanks to all of you. And yes, Ingeborg is right, it was their "first performance"."
7 mins

stand

...as in the stand that exhibitors use the present their company at a trade fair. It would have to be clear from the context that a trade fair stand is what is meant, as I don't think "trade fair stand" sounds good. This may be too specific, though - if the praise was meant more for the overall presentation by this company i.e. including the people at the stand, any events they organised etc. I often have problems with Auftritt, it's an awful one.
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2 hrs

trade show presence

Kim's suggestion is fine. This is just an option.
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