Glossary entry (derived from question below)
German term or phrase:
Worte die treffen
English translation:
words that hit home
German term
Least is most, so keep it simple!
Native in: English 
Works in: German to English, English
Worte die treffen
Any more for any more?
Thank you.
Proposed translations
Australia
Sydney-based accredited translator
Native in: English
Works in: Russian to English, German to English
words that hit home
Germany
passion for technical excellence
Native in: Slovenian
Works in: English to Slovenian, German to Slovenian, Slovenian to English, and 1 more.
words that strike (the target)
Netherlands
Communicate technology with passion
Native in: Dutch
Works in: German to Dutch, English to Dutch
words with impact
Germany
Combining technical expertise and style
Native in: German
Works in: English to German, German to English
words that are spot-on
United Kingdom
a way with words
Text that tackles
Language that lacerates
Quotes that don’t equivocate
Vocab that doesn’t vacillate
| agree |
Melanie Nassar
: terms that terminate? points that pique?
16 mins
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words that wound ! Thanks, armaat :-)
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| agree |
Lori Dendy-Molz
: verbiage that's not garbiage ;-)
31 mins
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words that get to the point
Words that convey a clear message
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Note added at 14 mins (2005-08-01 14:28:57 GMT)
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OR
Words that hit the nail on the head
depends on how \"treffen\" is meant!
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Note added at 15 mins (2005-08-01 14:30:26 GMT)
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sorry, did not see Steffen\'s suggestion above.
Switzerland
fast, efficient, flexible, professional
Native in: English (Variant: British) 
Works in: German to English
words that hit the target
or what is the subject matter?
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Note added at 12 mins (2005-08-01 14:27:16 GMT)
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or how about: Words that hit the bullseye
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Note added at 17 mins (2005-08-01 14:32:17 GMT)
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or: words that hit home
or: words that score
or: words that hit the nail on the head
the possibilities are endless.....
| agree |
Steffen Walter
: ... that hit the nail on the head? (might be too colloquial, though) / Of course, that's undisputed. What I meant was that this might be a tad too colloquial even in comparison to the other proposed solutions.
4 mins
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marketing slogans are generally colloquial...! they have to be "punchy" rather than Queen's english
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Germany
Quality Translations since 1986
Native in: English
Works in: German to English, English, German, and 6 more.
worthy words
Austria
b2b/economics/marketing/market research/
Native in: German
Works in: German to English, French to German, English to German
Short, sharp, and to the point
Mein erster Gedanke: "Words which hurt" gibt wohl am besten wider, was ich grundsätzlich von dem dt. Slogan halte.
| agree |
Steffen Walter
: Dein erster Gedanke war auch meiner ;-) (s.o.)
4 mins
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Wie gut, sich verstanden zu wissen! :-)
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Germany
Top-Notch Service | Direct Clients Only
Native in: German (Variant: Germany)
Works in: English to German, German to English, French to German, and 1 more.
Words that get the message across
Germany
Experienced journalist and marketing pro
Native in: English
Works in: German to English, English
words that win
| agree |
Rebecca Holmes
: I like it!
49 mins
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| agree |
Lancashireman
: prose that provokes :-)
4 hrs
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Discussion