Glossary entry (derived from question below)
English term or phrase:
is the be all and end all
Portuguese translation:
"o alfa e o ómega"
English term
Responsible, trustworthy and accurate
Native in: Portuguese (Variant: European/Portugal) 
, Spanish (Variant: Standard-Spain)
Works in: English to Portuguese, Spanish to Portuguese, Portuguese to Spanish, and 6 more.
is the be all and end all
CONTEXTO:
Customer satisfaction of the salesperson’s profit, his security, development and the future of the company the salesperson works for.
Proposed translations
Portugal
Accurate, reliable, versatile
Native in: Portuguese 
, English
Works in: German to Portuguese, French to Portuguese, Spanish to Portuguese, and 3 more.
"o alfa e o ómega"
Mas, se se pretender aligeirar a expressão, acho que se poderia traduzir rambém por "priodidade máxima".
Bom trabalho
Professional in Oil & Gas Industry
Native in: Portuguese
Works in: English to Portuguese, Portuguese, Portuguese to English
é o resultado final do
Portugal
Quality and Dedication
Native in: German
Works in: English to German, Portuguese to German, German, and 1 more.
"sine qua non"
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Note added at 50 mins (2005-06-26 22:26:03 GMT)
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\"condição indispensável\"
| agree |
Paul Kozelka
: I might add "objetivo" before sine qua non, but hats off to Susanne
8 hrs
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Obrigada, Paul
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| agree |
Mário Seita
: "condição sine qua non". Chapéu!!
1 day 19 hrs
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fast, professional and accurate
Native in: Portuguese (Variant: Brazilian)
Works in: English to Portuguese, Portuguese to English
princípio e o fim
Benchmark Translations
Native in: Portuguese , English
Works in: Portuguese, English to Portuguese, Portuguese to English, and 1 more.
...é a componente mais importante.../...é de suprema importância...
Parece-me que este ponto não foi bem explicado nas outras sugestões.
HTH
| neutral |
Ana Almeida
: Se ler bem a minha resposta, Paula, sugeri também "a prioridade máxima" que traduz exactamente esse sentido
23 hrs
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Discussion
Customer satisfaction is the be all and end all of the salesperson�s profit, his security, development and the future of the company the salesperson works for.