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Glossary entry

German term or phrase:

völlig neue Innovation

English translation:

ground-breaking innovation

Added to glossary by ------ (X)
Apr 21, 2005 12:49
19 yrs ago
1 viewer *
German term

völlig neue Innovation

German to English Marketing Marketing
Das angebotene Produkt ist eine völlig neue Innovation.

So gelesen in einem österreichischen Werbetext. Wie kann man denn diese Innovation hervorheben ohne alles doppelt und dreifach zu wiederholen?
Proposed translations (English)
3 +7 ground-breaking innovation
5 +2 entirely new innovation
3 +3 completely new innovation
3 +1 brand new innovation
4 completely new concept
4 a totally new departure
4 trail-blazing novel innovation
3 -1 a know-how

Discussion

Non-ProZ.com Apr 21, 2005:
Marcus: that�s why I asked for some ideas. I don�t want to loose the emphasis as it is for marketing purposes, but I don�t want to go on with the same triple repetition in English
Marcus Malabad Apr 21, 2005:
Christine: commenting on the tautology - an "Innovation" is already inherently completely new that's why it's called an innovation. M
Aniello Scognamiglio (X) Apr 21, 2005:
...und meine runden und flachen CDs sind ein Wunder der Technik;-)

Proposed translations

+7
7 mins
German term (edited): v�llig neue Innovation
Selected

ground-breaking innovation

MfG.:)
Peer comment(s):
agree Ian M-H (X) : The problem with this is that it's better than the original ;-) Seriously, it would be a good solution.
1 min
Ein blindes Huhn...:o)
neutral Aniello Scognamiglio (X) : yes, better than the original! Does the customer really want a better translation?
7 mins
I suppose he will not appreciate the difference.:)
agree Jeremy Amos : To Aniello: I'm sure he does, the question is does he deserve one?
16 mins
Thank you!
agree Ulrike Kraemer
22 mins
Thank you!
agree Frosty : Simply super
23 mins
Thank you!
agree Dr.G.MD (X)
29 mins
Thank you!
agree vanessak
54 mins
agree VerenaH (X) : The problem with new innovations is that it is somehow doppelt-gemoppelt. So, to improve on the original is fine with me! :-)
4 hrs
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4 KudoZ points awarded for this answer. Comment: "thanks everyone for their ideas, this solution is my personal favorite!"
+3
2 mins
German term (edited): v�llig neue Innovation

completely new innovation

Obwohl dreifach doppelt ... also used in English

"It's not just about completely new innovation but continuing to innovate with existing brands," he explains. "Innovation is at the heart of our ...
www.mediaweek.co.uk/articles/ folder2005/04/05/profileandrewmarsden
Peer comment(s):
agree Ian M-H (X)
2 mins
Thanks
agree Aniello Scognamiglio (X)
5 mins
Thanks
neutral Jeremy Amos : Whilst marketing does like hyperbole, it's also undoubtably true that tautology is less common in English than in German, for which reason I would be cautious about using this idea.
23 mins
257 Goggle hits for the English version and only 24 for the German one
agree MMUlr
23 mins
Thanks
Something went wrong...
+1
3 mins
German term (edited): v�llig neue Innovation

brand new innovation

IMHO
Peer comment(s):
agree Aniello Scognamiglio (X)
4 mins
Something went wrong...
-1
2 mins
German term (edited): v�llig neue Innovation

a know-how

!

--------------------------------------------------
Note added at 4 mins (2005-04-21 12:54:23 GMT)
--------------------------------------------------

OR
an unexampled/unprecedented/outstading novelty/innovation
Peer comment(s):
neutral writeaway : a know-how and unexampled are not English words
4 mins
disagree Ian M-H (X) : No, I don't think that "know-how" as a count noun would really enrich the English language - and in any case the meaning would not be the same as "innovation".
12 mins
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4 mins
German term (edited): v�llig neue Innovation

completely new concept

--
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7 mins

a totally new departure

the product represents a totally new departure
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23 mins

trail-blazing novel innovation

another option
Peer comment(s):
neutral Ian M-H (X) : Now don't get carried away... ;-)
12 mins
Yep, nasty habit of mine! :)
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+2
32 mins
German term (edited): v�llig neue Innovation

entirely new innovation

Is how I would put it. See:

Optis - Innovation ahead of light
... This entirely new innovation allows the virtual and real worlds to meet– the
virtual prototype being surprisingly true to life. ...
www.optis-world.com/press_ release_details.asp?Product_ID=1472 - 29k - Cached - Similar pages

History of ophthalmology
... But an entirely new innovation, and the opening of a chapter to which the
succeeding century added greatly, was the operation for artificial pupil ...
www.mrcophth.com/ Historyofophthalmology/therapeutics.htm - 25k - Cached - Similar pages

YoYoJam Precision YoYos and Tops
... An entirely new innovation in yo-yo design! The Matrixx features YoYoJam's
new Yo-Ring Response System. This patent-pending system embeds an o-ring ...
www.yoyojam.com/yoyos/ - 28k - Cached - Similar pages

Peer comment(s):
agree Ian M-H (X) : another good option
2 mins
agree VerenaH (X) : this was on my mind before I opened the link
3 hrs
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