Marketing techniques for translators

Format: Self-study training
Topic: Personal branding

Course summary
Availability:This training is available on-demand

This is a new training format for ProZ.com self-paced courses. It features an innovative way of teaching and a practical approach intended to reduce the learning curve and increase on-the-job application. It includes Flash comprehensive lessons, automatic correction exercises, real case studies, self-assessment exercises, content reference sections, glossaries and summary materials for students quick reference after the course.
Language:English
Summary:Learn why marketing is so important for freelance translators, how to communicate clearly with your client, improve your professional image and increase your profit with this innovative, high quality, interactive course.
Course details
Learn why marketing is so important for freelance translators, how to communicate clearly with your client, improve your professional image and increase your profit

Learn more and get a preview of the course content and quality at the video below:



Modules:

1. Introduction to Marketing.
2. External Marketing (Traditional Marketing).
3. Internal Marketing (Training).
4. Interactive Marketing (Service Management).


Learning objectives:

  • Learn a set of external, internal and interactive marketing techniques.
  • Learn how to apply marketing techniques to translation industry.
  • Understand the foundations for selling freelance services.


    What's included?

  • 4 Interactive Flash lessons (one for each module)
  • Full lessons in web format in detail and links to glossary.
  • glossary with definitions for key terminology.
  • Power Point with summary of contents for student's quick reference.
  • Content reference sections.
  • 5 Online exercises with results (one for each module + final exam).

    • Quiz: Marketing concepts.
    • Questionnaire: Marketing best practices for translators.
    • Case Study: How to improve my service offering?
    • Case Study: Service Management Model.
    • Final Exam: Creating a solid service offering.



    Register in other courses in this series:

    Business skills for translators

    Translation project management
  • Topics covered in the course
    Click to expand
    Module 1. Introduction to Marketing
    • What is marketing for?
    • Marketing Strategy
    • Positioning
    • Marketing DO’s
    • Marketing DON’Ts

    Module 2. External Marketing (Traditional Marketing)
    • Resume
    • Cover Letter
    • Business Card
    • Personal Website
    • Social Networks Profiles

    Module 3. Internal Marketing (Training)
    • Self-awareness
    • Career Development
    • Business Training
    • Computer Technology Training
    • Language Training

    Module 4. Interactive Marketing (Service Management)
    • Client Interactions
    • Requirements Management
    • Perceived Service
    • Professional Image

    System requirements
    Click to expand
    You need a regular Internet connection and an updated version of Flash to take this course.
    Flash can be freely downloaded from Adobe. Download the latest version of Flash from Adobe here
    Registration and payment information
    Click to expand
    Click on the buy button on the right to purchase your seat

    Participation fee includes:

    • Access to the 4 module interactive course, course materials, exercises and exams.
    • Certification of participation (will be issued after completion of final course exam)

    Steps to take your training:

    1 - Register & Pay

    To register in this session please click on the "register and pay later" button on the right. Your status will be marked as "registered" and it will indicate only your interest in the training session. Status changes to registered and paid when payment is processed and informed to ProZ.com.

    To purchase your seat at this session please click on the "Purchase" button. Allow some time for payment processing if you are paying by wire transfer.

    If you have training credit and want to use it for this session, please click on the "purchase - use my training credit" button.

    After your payment is received, your status will be changed to “registered and paid” and your spot for the session will be secured. An invoice and receipt of payment will be sent to you for your records.

    2 - Get access to the course

    After payment you will be given access to the eLearning platform to start with the course. The access link will become visible in the course page and you will also receive the access link via email.

    If you are purchasing the course in advance (pre-order) you will be granted access once the course is made available for the first time.

    Upon completion of the training feel free to submit a support request reporting this. A certificate of attendance will be issued for you and it will become available from your home profile page.

    Register in other courses in this series:

    Business skills for translators

    Translation project management
    Trainer
    J_Angulo    View feedback | View all courses
    Bio: With ten years in translation and localization industry -performing translating, editing, proofreading and project management duties- Johanna has also experience as Translation Professor, Content Developer and Copywriter. She holds a B.A. in Applied Linguistics and a Graduate Diploma in Business Administration. She is also a Certified Localisation Professional by The Institute
    of Localisation Professionals. Nowadays, she works as Operations Manager for Jangulo, a localization company which works with leading LSPs and companies from around the world offering a wide-range of services, from translation to creative writing..
    Comments about this course

    Marketing techniques for translators

    Dr. Tilmann Kleinau Identity Verified
    Germany
    Local time: 22:35
    Member (2006)
    English to German
    + ...
    Very helpfulDec 1, 2010

    An interesting course, well worth its money.

     

    Yasser Moharram Identity Verified
    Egypt
    Local time: 23:35
    Member (2008)
    English to Arabic
    + ...
    A graet part in making business plansDec 20, 2010

    Of course, marketing techniques are very important for translators to expand their business and improve their work. the course provides great variety of these techniques that should every professional translator know.

    Thanks to Johanna Angulo
    Thanks to Proz staff

    Best wishes

    Yassericon_smile.gif

    [Edited at 2010-12-27 08:48 GMT]


     

    UzLingua
    Uzbekistan
    Local time: 02:35
    English to Uzbek
    + ...
    AwesomeDec 23, 2014

    I just loved this course!

     

    564354352 (X) Identity Verified
    Denmark
    Local time: 22:35
    Danish to English
    + ...
    Almost completely uselessMar 17, 2015

    Very disappointing.
    Very little practical information on marketing, only very general introduction.
    Lots of general talk about being a translator, actually quite condescending if you are an experienced translator. Maybe of interest to newcomers.


     

    Sign in to add a comment

    To report site rules violations or get help, contact a site moderator:

    Moderator(s) of this forum
    Helen Shepelenko[Call to this topic]

    You can also contact site staff by submitting a support request »
    This discussion can also be accessed via the ProZ.com forum pages.


    Course registration
    To view pricing and payment options for this course, you must login to your ProZ.com account.

    Do you have any questions about ProZ.com training?
    Read the training FAQ »

    Still need help? Submit a support request »

    Would you like to share your thoughts about the ProZ.com training platform? Click here to discuss this feature in the forums »

    Send a colleague information about this course
    Your name:
    Your friend's name:
    Your friend's email:

    Feedback on this course (124)
    Extremely satisfied (5 out of 5)
    Extremely satisfied (5 out of 5)
    Extremely satisfied (5 out of 5)
    "As a matter of fact, I have developed my business model from the course"
    Extremely satisfied (5 out of 5)
    "I found this course extremely useful: the information is presented in a very clear manner, the struc..." Read more
    Extremely satisfied (5 out of 5)
    "Very useful and very effective."
    Extremely satisfied (5 out of 5)
    Extremely satisfied (5 out of 5)
    "The content and material was very thorough and useful for a newcomer to the field of translation. I ..." Read more
    Extremely satisfied (5 out of 5)
    Extremely satisfied (5 out of 5)
    Extremely satisfied (5 out of 5)
    "This was very informative course and I learned. I highly recommend it to anyone who plans to start a..." Read more
    Extremely satisfied (5 out of 5)
    Extremely satisfied (5 out of 5)
    Extremely satisfied (5 out of 5)
    "Very well written and easy to follow."
    Extremely satisfied (5 out of 5)
    Mohammad Najim (X)
    Extremely satisfied (5 out of 5)
    "I enjoy taking this course very much. It gives me a lot of useful information and teaches me how to ..." Read more
    Extremely satisfied (5 out of 5)
    "Despite my initial reservations (due to bad experiences with other Proz.com courses), this course pr..." Read more
    Extremely satisfied (5 out of 5)
    Extremely satisfied (5 out of 5)
    "I really enjoyed this course and learnt a lot. Interesting content, good structure and excellent pre..." Read more
    Extremely satisfied (5 out of 5)
    Extremely satisfied (5 out of 5)


    ProZ.com Headquarters
    235 Harrison Street Mail Drop #22
    Syracuse, NY 13202
    USA
    +1-315-463-7323
    ProZ.com Argentina
    Calle 14 nro. 622 1/2 entre 44 y 45
    La Plata (B1900AND), Buenos Aires
    Argentina
    +54-221-425-1266
    ProZ.com Ukraine
    6 Karazina St.
    Kharkiv, 61002
    Ukraine
    +380 57 7281624
    Dawn it-tradutturi jikkoordinaw it-traduzzjoni ta’ ProZ.com f’ Maltese

    Team Members: Rita Briffa

    Jekk jogħġbok innota li s-sit għadu mhux tradott kollu. Il-lokalizzazzjoni tas-sit qed jipproċedi fi stadji, bis-siti l-aktar attivi jiġu tradotti l-ewwel. Jekk tara xi errur fit-traduzzjoni fi kwalunkwe parti tas-sit li diġà ġie lokalizzat, jekk jogħġbok avża lil wieħed mill-koordinaturi tal-lokalizzazzjoni hawn fuq.
    For information on how you can help localize the site, please click here.

    All of ProZ.com
    • All of ProZ.com
    • Fittex għal terminu
    • Xogħol
    • Fora
    • Multiple search