Some simple question – but suddenly not so simple when it comes to answering. What exactly is your vision? What services do you want to offer as a freelancer? Do you want to offer just translation or just interpreting or both? And if any of these apply, than what language combination, what field i.e. technical, legal, marketing, financial, and medical? Once you answered these questions, the interesting part starts, why should any of the potential customers out there choose your company for these services? Do you know the market extremely well, maybe are friends with the CEO of the prospective client company or are in a position to offer competitive rates?
What makes you stand out in this highly competitive market? Before you go on designing a website claiming all of the above or similar give this some thoughts. If you are not 100 % sure of your marketing idea and 100 % sure & willing to pull this through – no matter what! - it might be a better idea to call it quits now and start looking for an in-house position as translator / interpreter!
As to the mentioned competitive rates, it might be a good idea to check the various translators’ internet portals and see what prices are stated. For example, the International market widely charges per word (source or target) whereas the German market is known for charging per standard line (55 characters with spaces). The market varies a lot when it comes to prices.
Once you have made up your mind as to what to charge, keep to it. Don’t try to sell yourself short only because the client or the agency claims he / she will find somebody else to do the job at a much cheaper rate. If that is the case, let them be. It is common knowledge that quality does not come cheap. If the client is after a translation that he can actually make use of and not trash it immediately once he lays his eyes upon it, he will have to pay for it adequately.
As a freelancer or newbie on this market I’d suggest becoming member of any association which is willing to take you on. A membership with major associations as the BDЬ, ADЬ Nord, VDЬ in Germany, and ATA in the States, NZSTI and AASTI on the Australian / Pacific market can literally open doors for you.
In exchange to the membership fee the associations offer constant support and feedback, next to workshops and seminars. Also it is fun to be part of something, since translators and interpreters tend to isolate themselves a lot, working on their own on. The associations bring together different people from different cultures and meeting with any of them at some language related conference is definitely one of the highlights in this profession.
Networking in this profession is vital! I have found the feedback of my fellow colleagues and competitors extremely valuable. But please keep it polite and non-abusive!
We are stronger as a group rather than as individuals. Try to create teams of translators and a common web site of professionals who share your interests. Blogging is quite the thing at the moment. Not only will you increase your visibility and credibility on the Net, you will also reduce the fluctuation of your workflow. Instead of refusing a job because of work overload, you can point it out to one of your colleagues who might do the same to you when times are idle. What goes around comes around!