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Sample translations submitted: 2
English to Chinese: market research
Source text - English Market Research in Asia today
Marketing research in Asia is in its late childhood. Whereas 10 years ago virtually no
research was done in Asia, we now clearly see a booming and professionalizing
industry.
With this growth come growing pains. The parents of this industry (mostly
Westerners) have to support their children as they mature.
Clients interested in research in an emerging market like Asia often prefer to apply
their existing research approaches to new markets. This is true for the questionnaire
as well as for the method of research.
Traditionally, virtually all research in Asia has been done face-to-face, due to the lack
of telephones and the cultural unacceptability of giving strangers information over
the phone.
However, telephone research -- by means of CATI -- is highly preferred by many
Western clients, especially when taking into consideration the size of some Asian
countries and the lack of infrastructure (both in telecommunication, trained staff and
roads) -- all of which makes the thought of a face-to-face approach quite scary.
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