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English to Swedish: Marketing translation EN>SV General field: Marketing Detailed field: Marketing / Market Research
Source text - English Remarkable things provide social currency because they make the people who talk about them seem, well, more remarkable. Some people like to be the life of the party, but no one wants to be the death of it. We all want to be liked. The desire for social approval is a fundamental human motivation. If we tell someone a cool Snapple fact it makes us seem more engaging. If we tell someone about a secret bar hidden inside a hot dog restaurant, it makes us seem cool. Sharing extraordinary, novel, or entertaining stories or ads makes people seem more extraordinary, novel, and entertaining. It makes them more fun to talk to, more likely to get asked to lunch, and more likely to get invited back for a second date.
One group of students saw the slogan “Live the healthy way, eat five fruits and veggies a day.” Another group saw “Each and every dining-hall tray needs five fruits and veggies a day.” Both slogans encouraged people to eat fruits and vegetables, but the tray slogan did so using a trigger. The students lived on campus, and many of them ate in dining halls that used trays. So we wanted to see if we could trigger healthy eating behavior by using the dining room tray to remind students of the slogan.
Translation - Swedish Anmärkningsvärda saker ger socialt kapital för att de får människorna som pratar om dem att verka, ja, mer anmärkningsvärda. Vissa människor gillar att vara festens mittpunkt, men ingen vill vara utanför. Alla vill bli omtyckta. Strävan efter socialt godkännande är en grundläggande mänsklig drivkraft. Om vi berättar coola Snapple-fakta för någon, verkar vi mer intressanta. Om vi berättar för någon att det finns en hemlig bar i en korvrestaurang, verkar vi coola. Att dela med sig av något märkvärdigt, nymodigt eller underhållande får människor att verka mer märkvärdiga, nymodiga och underhållande. Det gör dem roligare att prata med och det är mer sannolikt att de bjuds ut på lunch eller på en andra dejt.
En grupp studenter fick se frasen ”För ett hälsosamt jag, ät fem frukter och grönsaker varje dag.” En annan grupp fick se ”På varje serveringsbricka borde det vara lag, att ha fem frukter och grönsaker på varje dag.” Båda fraserna uppmuntrade människor att äta frukt och grönsaker, men den som nämnde brickor innehöll en utlösande faktor. Eftersom studenterna bodde på universitetsområdet, åt många av dem i restauranger som hade serveringsbrickor. Vi ville se om vi kunde framkalla ett hälsosamt ätbeteende genom att använda serveringsbrickan som en påminnelse om parollen.
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Bachelor's degree - Stockholm University
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Years of experience: 3. Registered at ProZ.com: Jul 2017.
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CV available upon request
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A lover of languages with a Bachelor's Degree in translation. Working languages are English to Swedish and Bosnian/Croatian/Serbian to Swedish. 3 years of experience translating different types of general texts, specialized in marketing and industry/manufacturing.
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