bruttoräckvidd

08:40 Apr 30, 2020
This question was closed without grading. Reason: Answer found elsewhere

Swedish to English translations [PRO]
Marketing - Marketing / Market Research
Swedish term or phrase: bruttoräckvidd
This term appears in a PP presentation about a company's market share and what they can do to garner more attention and attract more customers.

My initial thought was 'gross reach' but I can't seem to find any relevant hits for this in English.

Some examples from the text:

+17.000.000 bruttoräckvidd SoMeCa
14.000.000 bruttoräckvidd CMore och 72% kännedom bland nära 1.000.000 arenabesökare
Genom de aktiviteter som gjorts har företåget nått över 17 miljoner i bruttoräckvidd i sociala medier

The term köpt räckvidd also appears, so I wonder if bruttoräckvidd refers to the total of both organic and bought reach but I'm unsure of the terminology in English.
Michael Purvis


Summary of answers provided
4Gross Rating Point
Sam Habach
Summary of reference entries provided
Nice explanation
SafeTex

Discussion entries: 2





  

Answers


5 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
Gross Rating Point


Explanation:
Check the following document (page 22 - bottom)
https://www.mms.se/wp-content/uploads/_dokument/teknbesk/MMS...

Sam Habach
United States
Local time: 10:47
Native speaker of: Native in EnglishEnglish
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Reference comments


4 hrs
Reference: Nice explanation

Reference information:
Bruttoräckvidd: Summan av alla kontakter. Samma tittare, lyssnare, läsare kan räknas flera gånger. (Bruttoräckvidd i procent – BRV, GRP, TRP – se ”TV-termer” nedan.)


    https://bosonsbyra.se/ord-marknadsforing-reklam/
SafeTex
France
Specializes in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 4
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