konstituera

English translation: constituting

11:47 Apr 1, 2016
Swedish to English translations [PRO]
Social Sciences - Marketing / Market Research
Swedish term or phrase: konstituera
Texten ifråga är en lärobok inom marknadsföring och konsumentbeteende:

"Ett annat exempel är Murray (2002) som replikerar Thompson och Haytkos studie men utifrån två perspektiv; att konsumenten har frihet att konstituera och att konsumenten saknar denna frihet och är konstituerad i en historisk tidpunkt."
ehnsio
Sweden
Local time: 19:58
English translation:constituting
Explanation:
By Jeff B. Murray
Abstract

This article explores Thompson and Haytko's (1997) interpretation of fashion discourses by bringing together two opposing perspectives on consumers' use of objects as signs. The first perspective assumes that the consumer has free reign in the play of signs (i.e., the consumer is constituting). The second assumes that the consumer is imprisoned by the signs and codes of the historical moment (i.e., the consumer is constituted). The dialectical and discursive tension between these two perspectives is used as an orienting framework in the hermeneutic analyses of 14 phenomenological interviews. Thompson and Haytko's (1997) findings/claims remain pertinent in a professional, middle-class context. In addition, this research contributes to their lived hegemony premise by emphasizing the dominating tendencies of marketing systems. Copyright 2002 by the University of Chicago.
Selected response from:

Diarmuid Kennan
Ireland
Local time: 18:58
Grading comment
Thanks!
4 KudoZ points were awarded for this answer



Summary of answers provided
5 +2constituting
Diarmuid Kennan


Discussion entries: 2





  

Answers


21 mins   confidence: Answerer confidence 5/5 peer agreement (net): +2
constituting


Explanation:
By Jeff B. Murray
Abstract

This article explores Thompson and Haytko's (1997) interpretation of fashion discourses by bringing together two opposing perspectives on consumers' use of objects as signs. The first perspective assumes that the consumer has free reign in the play of signs (i.e., the consumer is constituting). The second assumes that the consumer is imprisoned by the signs and codes of the historical moment (i.e., the consumer is constituted). The dialectical and discursive tension between these two perspectives is used as an orienting framework in the hermeneutic analyses of 14 phenomenological interviews. Thompson and Haytko's (1997) findings/claims remain pertinent in a professional, middle-class context. In addition, this research contributes to their lived hegemony premise by emphasizing the dominating tendencies of marketing systems. Copyright 2002 by the University of Chicago.

Diarmuid Kennan
Ireland
Local time: 18:58
Works in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 12
Grading comment
Thanks!

Peer comments on this answer (and responses from the answerer)
agree  Anna Herbst
2 days 15 hrs

agree  Deane Goltermann
9 days
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