pressbearbetning
English translation: to get the press/media interested
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| 08:52 Dec 11, 2009 |
| Swedish to English translations [PRO] Marketing - Advertising / Public Relations / PR for a furniture manufacturer | |||||||
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|  Selected response from: Tom Skold Sweden Local time: 21:43 | ||||||
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| 4 +1 | to get the press/media interested |
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| 4 | to guide the press |
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| 3 | press' adaptation |
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Answers
2 hrs confidence: 
peer agreement (net): +1
peer agreement (net): +1to get the press/media interested Explanation: "Pressbearbetning" is not a very good term for what the writers try to convey. Sounds like a very genre-specific expression, but maybe that's the way those people write. But, obviously, what they mean is the process of getting media interested. Better to use a verb in English. Example sentence(s):
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Grading comment
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4 hrs confidence:
to guide the press Explanation: to guide the press I think this means to draw the attention of the press to important aspects and give journalists a rounded picture of what is going on. It need not be a biased picture - it may simply mean helping them to put their story across, finding suitably representative employees for interviews, places to take pictures without revealing industrial secrets and so on. The journalists may only have a superficial knowledge of the company, and may miss important points on a short visit. |
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6 hrs confidence:
press' adaptation Explanation: My interpretation is that the material is adapted for the press. -------------------------------------------------- Note added at 6 timmar (2009-12-11 15:13:38 GMT) -------------------------------------------------- Bearbetning -> Adaptation, arrangement Reference: http://mangabookshelf.com/2009/12/04/yen-press-publishes-gos... |
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