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adherencia a los anuncios televisivos

English translation: attachment to TV adverts

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
Spanish term or phrase:adherencia a los anuncios televisivos
English translation:attachment to TV adverts
Entered by: Lisa McCarthy

08:39 Apr 11, 2012
Spanish to English translations [PRO]
Marketing - Media / Multimedia
Spanish term or phrase: adherencia a los anuncios televisivos
This is an article about the influence of TV ads on children's eating habits. Some children are strongly influenced by such ads and the article discusses "...la relación entre la adherencia a los anuncios televisivos y el consumo de alimentos..." I'm not sure what to do with 'adherencia'. Any suggestions?
Tony Isaac
Spain
Local time: 01:11
stickiness of / attachment to TV adverts
Explanation:
I wonder does 'adherencia' here mean 'stickiness/attachment'?

Examples are given in the Children’s Food Campaign / British Heart Foundation
report on non-broadcast marketing to children19. The dominant characteristic of techniques aimed at children is that they maximise the ***‘stickiness’ ** of the marketing message – embedding them in play and entertainment and reinforcing them with branded downloadable gifts such as ring tones, toolbars, screensavers or customised cursors.
http://nhfshare.heartforum.org.uk/RMAssets/NHF_Consultations
/NHF_CommImpactChildren_DCSF.pdf

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Note added at 24 mins (2012-04-11 09:03:47 GMT)
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Assignment One The Tipping Point « Kirsty Isla Nicholson
kirstyislanicholson.wordpress.com/.../assignment-one-the-tipping-poi...Cached
24 Oct 2010 – They recorded the children watching the screen and noted down every single piece of detail, in hope they could find the ***Stickiness Factor**. ... Adverts on the Television, we see 245 a day and they are only a few minutes long.

Richard Bosman Quality Cured Meats | It's what's inside that counts
richardbosman.wordpress.com/Cached
2 Apr 2012 – The ***stickiness of the message*** and the context of the message. ... of television programmes (Sesame Street, Blues Clues) and adverts to ...



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Note added at 32 mins (2012-04-11 09:12:13 GMT)
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Through previous research as well as the analysis, it was found that ***emotional appeal and attachment** is the primary method of persuasion for marketing to children. McDonald’s uses the toy premiums to create a link between the children’s favorite characters and the McDonald’s brand. This type of persuasion is extremely subtle yet extremely effect in children.

http://www.wpi.edu/Pubs/E-project/Available/E-project-082107...

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Note added at 1 hr (2012-04-11 09:50:44 GMT)
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Comercio Electrónico para PYMEs - Cómo utilizar el Análisis Web ...
www.tbfnation.com › Soluciones › MarketingCached - Translate this page
Estar enterado del ***"Índices de adherencia" (Stickiness Rates) **.... de vistas por página que un sitio recibe para determinar dónde y cómo insertar el anuncio.
Selected response from:

Lisa McCarthy
Spain
Local time: 01:11
Grading comment
I've gone with 'attachment', which I think gets across the idea of the children enjoying or taking an active interest in the commercials.
4 KudoZ points were awarded for this answer



Summary of answers provided
3 +3ongoing exposure to
CBHarris
2 +3stickiness of / attachment to TV adverts
Lisa McCarthy
3 +1child's exposure to TV advertising
Margarita Ezquerra (Smart Translators, S.L.)
4lasting effects of TV commercials
neilmac
4influence of television adds
GUR CAKE
4TV adds effect/impact on behaviour
Sonja Scherling
3popularity of television adverts
Wendy Streitparth


Discussion entries: 2





  

Answers


17 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +1
child's exposure to TV advertising


Explanation:
Esto es lo que entiendo. Saludos

Margarita Ezquerra (Smart Translators, S.L.)
Spain
Local time: 01:11
Native speaker of: Spanish
PRO pts in category: 32

Peer comments on this answer (and responses from the answerer)
agree  CAROLINE GUTIERREZ (X): exposure to
55 mins
  -> Gracias Caroline
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59 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
lasting effects of TV commercials


Explanation:
Basically the same as Lisa's answer.

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Note added at 1 hr (2012-04-11 09:41:09 GMT)
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= the impact on young children achieved by TV adverts.

neilmac
Spain
Local time: 01:11
Works in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 41
Login to enter a peer comment (or grade)

19 mins   confidence: Answerer confidence 2/5Answerer confidence 2/5 peer agreement (net): +3
stickiness of / attachment to TV adverts


Explanation:
I wonder does 'adherencia' here mean 'stickiness/attachment'?

Examples are given in the Children’s Food Campaign / British Heart Foundation
report on non-broadcast marketing to children19. The dominant characteristic of techniques aimed at children is that they maximise the ***‘stickiness’ ** of the marketing message – embedding them in play and entertainment and reinforcing them with branded downloadable gifts such as ring tones, toolbars, screensavers or customised cursors.
http://nhfshare.heartforum.org.uk/RMAssets/NHF_Consultations
/NHF_CommImpactChildren_DCSF.pdf

--------------------------------------------------
Note added at 24 mins (2012-04-11 09:03:47 GMT)
--------------------------------------------------

Assignment One The Tipping Point « Kirsty Isla Nicholson
kirstyislanicholson.wordpress.com/.../assignment-one-the-tipping-poi...Cached
24 Oct 2010 – They recorded the children watching the screen and noted down every single piece of detail, in hope they could find the ***Stickiness Factor**. ... Adverts on the Television, we see 245 a day and they are only a few minutes long.

Richard Bosman Quality Cured Meats | It's what's inside that counts
richardbosman.wordpress.com/Cached
2 Apr 2012 – The ***stickiness of the message*** and the context of the message. ... of television programmes (Sesame Street, Blues Clues) and adverts to ...



--------------------------------------------------
Note added at 32 mins (2012-04-11 09:12:13 GMT)
--------------------------------------------------

Through previous research as well as the analysis, it was found that ***emotional appeal and attachment** is the primary method of persuasion for marketing to children. McDonald’s uses the toy premiums to create a link between the children’s favorite characters and the McDonald’s brand. This type of persuasion is extremely subtle yet extremely effect in children.

http://www.wpi.edu/Pubs/E-project/Available/E-project-082107...

--------------------------------------------------
Note added at 1 hr (2012-04-11 09:50:44 GMT)
--------------------------------------------------

Comercio Electrónico para PYMEs - Cómo utilizar el Análisis Web ...
www.tbfnation.com › Soluciones › MarketingCached - Translate this page
Estar enterado del ***"Índices de adherencia" (Stickiness Rates) **.... de vistas por página que un sitio recibe para determinar dónde y cómo insertar el anuncio.

Lisa McCarthy
Spain
Local time: 01:11
Works in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 20
Grading comment
I've gone with 'attachment', which I think gets across the idea of the children enjoying or taking an active interest in the commercials.

Peer comments on this answer (and responses from the answerer)
agree  neilmac: = lasting effects of the ads (cause by the ongoing exposure cited in the answers above)
38 mins
  -> Cheers, Neil :)
agree  Charles Davis: I think "attachment to" is right. "Adherencia A" must refer to the children's response ("se adhieren a los anuncios"). I don't think it simply means "exposure".
58 mins
  -> Thanks, Charles :)
agree  James A. Walsh
1 hr
  -> Cheers, James :)
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1 hr   confidence: Answerer confidence 4/5Answerer confidence 4/5
influence of television adds


Explanation:
"Adherencia", in a normal context, would be translated variously as "support", "commitment", or "stickiness" (as in glue!).

In this context, however, that is clearly not what is meant. "Endorsement" may be a closer fit, but if we are talking about children watching an add on telly that is too strong a statement.

For those reasons, I would go for a simple (simplifying if you will) term. It is not a perfect match, but it fits the idea almost perfectly.

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Note added at 1 hr (2012-04-11 10:33:46 GMT)
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I meant "influence of television adverts", rather than the colloquial "adds"...

GUR CAKE
Local time: 00:11
Works in field
Native speaker of: Native in BasqueBasque, Native in SpanishSpanish
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6 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
TV adds effect/impact on behaviour


Explanation:
The effect of TV adds on the behaviour of people.


    Reference: http://www.eurojournals.com/ejss_12_4_14.pdf
Sonja Scherling
Argentina
Local time: 20:11
Works in field
Native speaker of: Native in EnglishEnglish, Native in SpanishSpanish
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10 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +3
ongoing exposure to


Explanation:
my 2 cents

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Note added at 6 hrs (2012-04-11 15:03:10 GMT)
--------------------------------------------------

It´s the implied ¨cumulative¨ effect that needs to be expressed, it seems to me.

CBHarris
Spain
Local time: 01:11
Native speaker of: Native in EnglishEnglish

Peer comments on this answer (and responses from the answerer)
agree  philgoddard: I don't think "ongoing" adds anything though.
4 hrs
  -> Thanks Phil! I believe exposure over time has greater results, that´s all.
agree  neilmac: Ongoing, repeated, constant... I think is the idea.
7 hrs
  -> Thank you Neil!
agree  Isabelle17
14 hrs
  -> Thank you Isabelle.
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7 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5
popularity of television adverts


Explanation:
indirectly speaking

Wendy Streitparth
Germany
Local time: 01:11
Native speaker of: English
PRO pts in category: 4
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