13:06 Nov 20, 2017 |
Spanish to English translations [PRO] Advertising / Public Relations | |||||
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Summary of answers provided | ||||
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3 +1 | Telepromotions |
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Telepromotions Explanation: Here are different kinds of adverts: • Spots • Patrocinio televisivo(patrocinio no solapado) • Teletiendas • Telepromociones internas(patrocinio solapado • Telepromociones externas(patrocinio no solapado) Fundamentos básicos de la gestión publicitaria en televisión https://books.google.es/books?isbn=8473563433 - Eva Reinares Lara, Eva Marina Reinares Lara, Pedro J. Reinares Lara - 2003 - Business & Economics En un caso, telepromociones internas, la publicidad se realiza durante el programa, integrado en el mismo como un contenido más. It seems to be the same as telepromociones. I don't think it's necessary to add internal in English. Spain is flouting European Union laws on maximum ad time by allowing telepromotions -- features that blur the boundaries between programming and advertising -- to air over and above the 12 minutes of commercial airtime that is legally permitted each hour. Telepromotions masquerade as TV content while communicating clear commercial messages and are part of the marketing mix for major marketers including ... For the first 30 seconds of a telepromotion, the brand is not mentioned. Then the brand is brought into the content and the word "telepromotion" appears in the corner of the screen. European Media Law - Page 651 - Google Books Result https://books.google.es/books?isbn=9041123474 Oliver Castendyk, E. J. Dommering, Alexander Scheuer - 2008 - Law Other Forms of Advertising a) Telepromotions (26) Another issue which, until now, ... telepromotions continue to be a form of television advertising based on the |
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