23:32 Apr 23, 2010 |
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Portuguese to English translations [PRO] Marketing - Retail | |||||||
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Summary of answers provided | ||||
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4 +4 | points-of-purchase advertising (POP) |
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3 | end-cap or free-standing displays |
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points-of-purchase advertising (POP) Explanation: In the food and consumer-products industry, the battle for customers does not end at the store entrance. Increasingly, it is being waged on the shelves, in the aisles, even on the floor. There might be neon mats. There might be celebrities -- cardboard cutouts, of course. There might be interactive video screens or miniblimps floating around. For retailers and manufacturers, point-of-purchase advertising, or POP, represents the last, best chance to score loyalty points and to boost sales, perhaps when it matters most: at the store, experts say. And that's where 70 percent of buying decisions are made, according to... http://www.highbeam.com/doc/1G1-120637724.html -------------------------------------------------- Note added at 14 hrs (2010-04-24 13:48:31 GMT) -------------------------------------------------- http://www.google.com/search?hl=en&source=hp&q=points-of-pur... |
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