pontos extra

23:32 Apr 23, 2010
This question was closed without grading. Reason: No acceptable answer

Portuguese to English translations [PRO]
Marketing - Retail
Portuguese term or phrase: pontos extra
this is a specific supermarket/hypermarket term for additional display positions such as product islands, etc. ... looking for the correct tem used by the retail industry
thanks
judith ryan
Brazil
Local time: 17:57


Summary of answers provided
4 +4points-of-purchase advertising (POP)
Marlene Curtis
3end-cap or free-standing displays
Beatriz Souza


  

Answers


10 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +4
points-of-purchase advertising (POP)


Explanation:
In the food and consumer-products industry, the battle for customers does not end at the store entrance. Increasingly, it is being waged on the shelves, in the aisles, even on the floor. There might be neon mats. There might be celebrities -- cardboard cutouts, of course. There might be interactive video screens or miniblimps floating around.

For retailers and manufacturers, point-of-purchase advertising, or POP, represents the last, best chance to score loyalty points and to boost sales, perhaps when it matters most: at the store, experts say. And that's where 70 percent of buying decisions are made, according to...

http://www.highbeam.com/doc/1G1-120637724.html

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Note added at 14 hrs (2010-04-24 13:48:31 GMT)
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http://www.google.com/search?hl=en&source=hp&q=points-of-pur...

Marlene Curtis
United States
Local time: 16:57
Native speaker of: Native in PortuguesePortuguese
PRO pts in category: 12

Peer comments on this answer (and responses from the answerer)
agree  Irineide: agree
22 mins
  -> Grata!

agree  Dr Lofthouse
1 hr
  -> Grata!

agree  Isabel Maria Almeida
10 hrs
  -> Grata Isabel Maria!

agree  Pedro António: Grato!
13 hrs
  -> Thanks!

neutral  Donna Sandin: it might not be points-of-purchase advertising but just "extra points of purchase" Product placement is something the manufacturers fight hard for - Coke vs. Pepsi fight over shelf space and location of the shelves. Kids' cereals always on bottom shelf.
14 hrs
  -> http://www.google.com/search?hl=en&source=hp&q=points-of-pur...
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18 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5
end-cap or free-standing displays


Explanation:
sugestão!

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PONTO EXTRA OU ESPAÇO ADICIONAL OU PONTO PROMOCIONAL - Local onde o produto é exposto de foma promocional (quando se oferece adicional aos consumidores), por tempo limitado. É um segundo local de exposição, além do espaço primário (ponto permanente ou ponto natural), que visa aumentar a rotação do produto.

ESPAÇO PRIMÁRIO OU PONTO PERMANENTE OU PONTO NATURAL - Local onde o produto é exposto de forma permanente, junto à outros, da mesma categoria, nas prateleiras de gôndolas.
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Consideramos PONTOS ExTRAS como sendo todo e qualquer local de exposição e venda além do delimitado na seção e gôndola do produto. Bons exemplos de PONTOS EXTRAS são os já citados pontos nobres do mercado (check out, pontas de gôndolas etc).
http://www.rg9.org/merchandising.php
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Freestanding display = Any display designed as a stand-alone merchandising unit.
www.pop.design.com
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Endcap display=A singular product display built specifically for placement on a store endcap, or a collection of product and P-O-P materials set up to simulate a product display.
(Shopper marketing glossary)
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(…) Because shelf space in grocery stores, convenience stores, and other mass merchandisers is necessarily limited, competition grows ever more fierce among sellers of goods for a place on those shelves. As a means of maximizing the available shelf space within a particular store and also taking advantage of impulse buying and sales promotions, stores have taken advantage of END-CAP or FREE-STANDING DISPLAYS. End-cap displays are displays set at the end of the aisle and aligned up against the traditional aisle shelves while free-standing displays are those that stand alone or at least are not intended to be associated with the shelving units at the end of an aisle. Such displays have proven highly successful in moving product because they are easily seen, easily accessible, and focus the consumers' attention on a particular product, manufacturer, and/or distributor. (…)
http://www.patentstorm.us/patents/5960720/description.html
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bom trabalho.
beatriz souza

Beatriz Souza
Brazil
Works in field
Native speaker of: Portuguese
PRO pts in category: 4
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