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aderência em consumo por frequência

English translation: (brand) loyalty in consumption frequency

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
Portuguese term or phrase:aderência em consumo por frequência
English translation:(brand) loyalty in consumption frequency
Entered by: Ryan Green

21:24 Nov 14, 2012
Portuguese to English translations [PRO]
Marketing - Internet, e-Commerce
Portuguese term or phrase: aderência em consumo por frequência
This is part of branding strategy report for a vodka company. Not clear on the meaning of this sentence. Thanks for any help!


"A galera de 18 a 34 é a que mais tem aderência em consumo por frequência..."
Ryan Green
Portugal
Local time: 18:29
(brand) loyalty in consumption frequency
Explanation:
The 18-34 age group is the one with the highest loyalty in consumption frequency.

something along these lines......I understand "aderência" to mean loyalty, following, etc.. in this particular context.


http://en.wikipedia.org/wiki/Brand_loyalty

The American Marketing Association defines brand loyalty as:

1."The situation in which a consumer generally buys the same manufacturer-originated product or service repeatedly over time rather than buying from multiple suppliers within the category" (sales promotion definition).
2."The degree to which a consumer consistently purchases the same brand within a product class" (consumer behavior definition).

Selected response from:

Gilmar Fernandes
United States
Local time: 13:29
Grading comment
4 KudoZ points were awarded for this answer



Summary of answers provided
4(brand) loyalty in consumption frequency
Gilmar Fernandes


  

Answers


33 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
(brand) loyalty in consumption frequency


Explanation:
The 18-34 age group is the one with the highest loyalty in consumption frequency.

something along these lines......I understand "aderência" to mean loyalty, following, etc.. in this particular context.


http://en.wikipedia.org/wiki/Brand_loyalty

The American Marketing Association defines brand loyalty as:

1."The situation in which a consumer generally buys the same manufacturer-originated product or service repeatedly over time rather than buying from multiple suppliers within the category" (sales promotion definition).
2."The degree to which a consumer consistently purchases the same brand within a product class" (consumer behavior definition).



Gilmar Fernandes
United States
Local time: 13:29
Works in field
Native speaker of: Native in PortuguesePortuguese, Native in EnglishEnglish
PRO pts in category: 8
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