serwis contentowy

English translation: content platform

16:59 Jun 17, 2020
Polish to English translations [PRO]
Marketing - Marketing / Market Research / Content marketing
Polish term or phrase: serwis contentowy
Pomocy please! Ogarniam content marketing, ale niestety termin żargonowy "serwis contentowy" mnie przerósł... czy znajdzie się znawca marketingu, który ma to zagadnienie w małym palcu i objawi mi, jak to przełożyć na angielski?
Klientka niestety, zna tylko to żargonowe "polskie" określenie...

KONTEKST:
(opis kompetencji mojej klientki)
-realizacja strategii contentowej ppp.pl, w tym zarządzanie i organizacja procesu redakcyjnego, optymalizacja treści pod kątem SEO; aktualizacja i promocja serwisów contentowych: porady.ppp.pl, zarobki.ppp.pl;
-optymalizacja pozyskania ruchu na serwisach contentowych
-redesign serwisów contentowych, koordynacja wdrażania na stronie nowych funkcjonalności, opcji we współpracy z działem IT m.in: zarekomendowanie i implementacja lazy load graphics – performance serwisu;
LilBridge
Poland
Local time: 19:00
English translation:content platform
Explanation:
"... ... (engine)" ewentualnie; też jest takowy.
Selected response from:

Kamila Ołtarzewska
Poland
Local time: 19:00
Grading comment
dzięki
4 KudoZ points were awarded for this answer



Summary of answers provided
3Content as a service // Content services
Michael Grabczan-Grabowski
3content platform
Kamila Ołtarzewska
3content marketing service
Frank Szmulowicz, Ph. D.
Summary of reference entries provided
serwisy contentowe
geopiet

Discussion entries: 1





  

Answers


17 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5
Content as a service // Content services


Explanation:
I think the term you're looking for is content as a service, abbreviated as CaaS.

Take a look at the links below to see if they fit the description:

https://en.wikipedia.org/wiki/Content_as_a_service
https://www.bloomreach.com/en/blog/2019/05/caas-what-is-cont...

It's a term used more by developers rather than marketers, but your text seems to be a mix of web developer and marketing lingo.

An alternative could be content services, as I see the term being used on some webpages:

https://bit.ly/2CipaXB
https://bit.ly/3fKM8VR

I think that either option would be fine, as long as you stick to one of them consistently throughout.

Michael Grabczan-Grabowski
Canada
Local time: 12:00
Works in field
Native speaker of: English
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38 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5
content platform


Explanation:
"... ... (engine)" ewentualnie; też jest takowy.


    Reference: http://www.hbr.org/2011/10/the-rise-of-content-platforms
Kamila Ołtarzewska
Poland
Local time: 19:00
Native speaker of: Polish
PRO pts in category: 4
Grading comment
dzięki
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6 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5
content marketing service


Explanation:
Content marketing services to help
scale your content programs, build your brand,
& drive measurable results
https://www.newscred.com/content-marketing-services/?utm_sou...
cccccccccccccccccccccc

Make content marketing hassle-free with our content marketing services. With our content marketing service packages, our award-winning team develops, writes, edits, and promotes custom (and search engine friendly) content for your business. From blog posts to online guides to videos, you can do it all with WebFX.

https://www.webfx.com/content-marketing-services.html
ccccccccccccccccccccccccc

We are a fully done-for-you content marketing agency where we completely take over your company blog and produce high-quality content that drives qualified traffic and conversions (leads, sales, trials, signups).

What You’ll Get From Our Content Marketing Service
Your entire content strategy and execution outsourced, start to finish
Benefit: Most firms just write articles and share on social media. We’ll create a complete content marketing strategy for you start to finish and execute on all of it. Think of us as an extension of your marketing team.
Extensively researched content ideas that attract your target customers
Benefit: Qualified traffic instead of un-targeted traffic
High quality content pieces created for you each month
Benefit: No high level fluff pieces
Exhaustive, customized content promotion
Benefit: We’ll generate traffic through paid advertising and SEO, not just publish articles and send out a few tweets or LinkedIn updates.
Active, manual link building
Benefit: Boosts rankings faster in Google thus gets leads from content faster. We do this for our articles and existing articles that could use a boost.
Customized plan to convert blog traffic into conversions
Benefit: Instead of just generating traffic, we’ll help generate real conversions (leads to pass to sales, trial signups to your product or sales to your store).
https://growandconvert.com/content-marketing-service-agency/

Frank Szmulowicz, Ph. D.
United States
Local time: 14:00
Works in field
Native speaker of: Native in EnglishEnglish, Native in PolishPolish
PRO pts in category: 87
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Reference comments


5 hrs
Reference: serwisy contentowe

Reference information:
Content marketing to strategia budowy relacji z Twoim odbiorcą. Dzięki tworzeniu i dystrybucji wartościowych treści, poznasz potrzeby klienta, zdobędziesz jego zaufanie, by na końcu zaproponować mu produkt lub usługę, która rozwiąże problem.

Poznaj przykładowe narzędzia contentowe, które wykorzystujemy w naszych strategiach:


ARTYKUŁY

E-BOOKI

SERWISY CONTENTOWE

MIKROSTRONY

GRAFIKI

ZDJĘCIA

- https://contentsolutions.pl/content-marketing/#slide-no-4

--

Kolejnym elementem marketingu treści mogą być oczywiście wspomniane wyżej blogi, ale i całe serwisy contentowe – całe strony lub sekcje dedykowane tylko i wyłącznie treściom – artykułom, materiałom wideo, grafikom, infografikom i zdjęciom, dzięki którym wasi klienci zyskają dodatkową wiedzę – np. jak lepiej wykorzystać kupione produkty, jak z nich skorzystać etc. - https://obtk.pl/content-marketing-e-commerce-tresci-ktore-sp...

geopiet
Native speaker of: Native in PolishPolish
PRO pts in category: 32
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