反響営業
English translation: direct response marketing
| 02:55 Apr 19, 2011 |
| Japanese to English translations [PRO] Marketing - Management | |||||||
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|  Selected response from: Tomoyuki Kono United Kingdom Local time: 08:03 | ||||||
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| FYI |
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| Discussion entries: 2 | |
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Answers
1 hr confidence: 
peer agreement (net): -1
peer agreement (net): -1cross-media marketing (if based on marketing context) Explanation: It depends on the context, in the example I found of it's usage, (talking about business practices) then promotion-base business or cross media/advertising-based business. If you are talking about a marketing model then cross media marketing Example sentence(s):
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5 hrs confidence:
repercussion marketing Explanation: See: http://www.google.co.th/search?hl=en&q="repercussion marketi... |
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10 hrs confidence:
direct response marketing Explanation: これはdirect response marketingの別称（訳語）ではありませんか？よく「反応」「反響」にあたる語が省略されてダイレクトマーケティングといわれるものと同じように感じられます。 以下の記述は、www.d-z.co.jp/dzterm/ta.html からの引用です。 ダイレクト・マーケティング （direct marketing） 商品やサービスの販売元が、流通を介さずに広告媒体を通じて直接消費者に働きかけて反響を得るマーケティング手法のこと。主に通信販売、電話による販売勧誘、テレビショッピング、インターネット通信販売（オンラインショッピング、ネット通販）等が利用する。 ダイレクト・レスポンス広告 （direct response advertising） ダイレクト・マーケティングに使われる広告で、消費者からの直接反応を狙う広告のこと。ダイレクト・レスポンスアドとも言う。 Reference: http://en.wikipedia.org/wiki/Direct-response_marketing Reference: http://www.d-z.co.jp/dzterm/ta.html |
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11 hrs confidence:
feedback-based marketing (or sales) Explanation: Personally, I don't think it can be expressed better than what you have already suggested since "反響" is defined as: reaction, reverberation, echo, repercussion [source: Nelson's Japanese Character Dictionary] So, the marketing is based on some sort of feedback or reaction. --- Here is a website that speaks along those lines: http://www.diprose.com/internet-marketing/benefits-of-web-ba... The internet is a great source of market information. It can be used for marketing research to record customer perceptions of products/services. A company website can be used to collect information about specific customer preferences and requirements, thus aiding the company in building long-term customer relationships. It can also be used to create two-way feedback based on the information gathered. --- Also please see the below where "feedback-based advertising" is mentioned numerous times: http://books.google.com/books?id=Sms4ZourklEC&pg=PA183&lpg=P... |
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14 hrs confidence:
Feedback marketing Explanation: "Feedback marketing" --This is simple and direct. |
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Reference comments
1 day 22 hrs |
| Reference: FYI Reference information: direct response By Laura Lake, About.com Guide Definition: Promotions that permit or request consumers to directly respond to the advertiser, by mail, telephone, e-mail, or some other means of communication. Some practitioners use this as a synonym for Direct Marketing. http://marketing.about.com/od/marketingglossary/g/dirrespons... |
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