東京単

English translation: within the Tokyo area (only)

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
Japanese term or phrase:東京単
English translation:within the Tokyo area (only)
Entered by: Shannon Morales

18:56 Oct 27, 2009
Japanese to English translations [PRO]
Marketing - Journalism / TV
Japanese term or phrase: 東京単
This is used to describe Japanese TV networks (for pitching a TV program), and it's followed by numbers such as 45 million and 35 million. It also lists 全国ネット as 75 million and 60 million, respectively. I'm guessing Tokyo households/viewers? See next question too.
Shannon Morales
United States
Local time: 07:18
within the Tokyo area
Explanation:
The big five TV broadcasters always break out figures for Tokyo because the Kanto region is so dominant in Japanese broadcasting that it is often treated separately. Sometimes they call it the Kanto region. The following explanation is from TV Asahi IR materials.

Q: What are the four categories in "TV Broadcasting?"
A: "Network Time Sales" refers to sales revenue from program sponsorships, i.e., selling commercial time slots in a program. "Network Time Sales" can be broken down into two categories: "Network Sales" and "Local Sales." When a program is aired simultaneously nationwide with the same commercials, revenues from selling such commercial time is accounted for under "Network Sales." The actual sales activities are handled by TV Asahi and revenue is distributed accordingly among the relevant network stations. On the other hand, "Local Sales" refers to revenue from commercials that are run during a program and aired only within the Tokyo area.
Selected response from:

Michael Karpa
United States
Local time: 05:18
Grading comment
Thanks for the very helpful explanation. It turns out the numbers were COSTS. (This was not indicated at all until a note much later in the text referring back to it.)
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +2viewers in tokyo
Roderick Anderson
3within the Tokyo area
Michael Karpa
Summary of reference entries provided
FYR
cinefil
Greater Tokyo Area = 35 million people...
Lianne Wilson

  

Answers


24 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +2
viewers in tokyo


Explanation:
..

--------------------------------------------------
Note added at 28 mins (2009-10-27 19:25:14 GMT)
--------------------------------------------------

Actually. my entry is incorrect. There aren't that many people in Tokyo

Roderick Anderson
Japan
Local time: 21:18
Native speaker of: Native in EnglishEnglish

Peer comments on this answer (and responses from the answerer)
agree  Carl Freire
3 hrs
  -> Thanks.

agree  seika
20 hrs
  -> Thanks.
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4 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5
within the Tokyo area


Explanation:
The big five TV broadcasters always break out figures for Tokyo because the Kanto region is so dominant in Japanese broadcasting that it is often treated separately. Sometimes they call it the Kanto region. The following explanation is from TV Asahi IR materials.

Q: What are the four categories in "TV Broadcasting?"
A: "Network Time Sales" refers to sales revenue from program sponsorships, i.e., selling commercial time slots in a program. "Network Time Sales" can be broken down into two categories: "Network Sales" and "Local Sales." When a program is aired simultaneously nationwide with the same commercials, revenues from selling such commercial time is accounted for under "Network Sales." The actual sales activities are handled by TV Asahi and revenue is distributed accordingly among the relevant network stations. On the other hand, "Local Sales" refers to revenue from commercials that are run during a program and aired only within the Tokyo area.



    Reference: http://company.tv-asahi.co.jp/e/contents/contact/index.html
Michael Karpa
United States
Local time: 05:18
Works in field
Native speaker of: English
PRO pts in category: 8
Grading comment
Thanks for the very helpful explanation. It turns out the numbers were COSTS. (This was not indicated at all until a note much later in the text referring back to it.)
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Reference comments



14 hrs
Reference: Greater Tokyo Area = 35 million people...

Reference information:
"The prefecture is the center of the Greater Tokyo Area, the world's most populous metropolitan area with 35 million people and the world's largest metropolitan economy with a GDP of US$1.191 trillion at purchasing power parity in 2005."


    Reference: http://en.wikipedia.org/wiki/Tokyo
Lianne Wilson
United Kingdom
Native speaker of: Native in EnglishEnglish
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