a cappello

English translation: comprehensive / umbrella

06:24 Jul 23, 2018
Italian to English translations [PRO]
Marketing / Market Research / A brochure
Italian term or phrase: a cappello
Sentence reads as follows:

Non solo un concept creativo a cappello ma una serie di elementi ricorrenti che rendono riconoscibile la comunicazione
Norman Buhagiar
Malta
Local time: 11:17
English translation:comprehensive / umbrella
Explanation:
That's how I'd pit it


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Note added at 42 mins (2018-07-23 07:07:14 GMT)
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https://www.emeraldinsight.com/doi/abs/10.1108/0306829061063...



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Note added at 42 mins (2018-07-23 07:07:43 GMT)
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That's how I'd pUt it
Selected response from:

Antonio Tomás Lessa do Amaral
Grading comment
4 KudoZ points were awarded for this answer



Summary of answers provided
3 +1a creative facade
Anthony Mazzorana (X)
3comprehensive / umbrella
Antonio Tomás Lessa do Amaral


Discussion entries: 2





  

Answers


37 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5
comprehensive / umbrella


Explanation:
That's how I'd pit it


--------------------------------------------------
Note added at 42 mins (2018-07-23 07:07:14 GMT)
--------------------------------------------------

https://www.emeraldinsight.com/doi/abs/10.1108/0306829061063...



--------------------------------------------------
Note added at 42 mins (2018-07-23 07:07:43 GMT)
--------------------------------------------------

That's how I'd pUt it

Antonio Tomás Lessa do Amaral
Does not meet criteria
Specializes in field
Native speaker of: Native in PortuguesePortuguese
PRO pts in category: 4

Peer comments on this answer (and responses from the answerer)
neutral  writeaway: I don't see how your ref backs your proposed translation.
3 hrs
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6 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +1
a creative facade


Explanation:
I think "a cappello" here refers to it being exterior, on the facade, on the face of it, on the superficial level. The statement is about having more recurring elements that give texture to the communication/marketing, rather than just having a glossy cover.

That's how I read it.

This definition from trecanni I think helps: http://www.treccani.it/vocabolario/cappello/

Anthony Mazzorana (X)
United States
Local time: 06:17
Does not meet criteria
Native speaker of: English

Peer comments on this answer (and responses from the answerer)
agree  Stefanie Mellano
3 days 20 hrs
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