SUPERATO LE AZIENDE

English translation: OUTPACED COMPANIES

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
Italian term or phrase:SUPERATO LE AZIENDE
English translation:OUTPACED COMPANIES
Entered by: Lara Barnett

15:39 Mar 1, 2017
Italian to English translations [PRO]
Marketing - Computers: Systems, Networks / Conversation management tool
Italian term or phrase: SUPERATO LE AZIENDE
This is a presentation slide comparing the communication nees of customers and those of companies in conversation management tools. The context reads:

I CLIENTI HANNO SUPERATO LE AZIENDE NELL’ADOZIONE DI TECNOLOGIE

I know what "superato" means, but here I do not understand what is meant by "clients have exceeded/surpassed companies in adopting technology" as I am still getting to grips with the subject matter - so bascially I just want to know if this literal translation works. This is an independent sentence on its own at the bottom of the page.
Lara Barnett
United Kingdom
Local time: 17:45
OUTPACED COMPANIES
Explanation:
"customers have outpaced companies in adopting technology"

In other words, people are adopting new technologies faster than companies, which are slow to react due to their size and complexity. So companies need to find a way to be more nimble, to keep pace with their customers.
Selected response from:

Patrick Hopkins
Italy
Local time: 18:45
Grading comment
4 KudoZ points were awarded for this answer



Summary of answers provided
3 +2OUTPACED COMPANIES
Patrick Hopkins
4Customers have preceeded companies
Lisa Jane


  

Answers


14 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +2
OUTPACED COMPANIES


Explanation:
"customers have outpaced companies in adopting technology"

In other words, people are adopting new technologies faster than companies, which are slow to react due to their size and complexity. So companies need to find a way to be more nimble, to keep pace with their customers.

Patrick Hopkins
Italy
Local time: 18:45
Meets criteria
Native speaker of: English
PRO pts in category: 8

Peer comments on this answer (and responses from the answerer)
agree  Helen Pringle
56 mins

agree  Sabrina Bruna
2 hrs
Login to enter a peer comment (or grade)

1 hr   confidence: Answerer confidence 4/5Answerer confidence 4/5
Customers have preceeded companies


Explanation:
Customers have preceeded companies in adopting new technology

Or

Customers have been adopting new technology faster than companies

Lisa Jane
Italy
Local time: 18:45
Meets criteria
Native speaker of: Native in EnglishEnglish, Native in ItalianItalian
PRO pts in category: 4
Login to enter a peer comment (or grade)



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