der Trend zum edlen Tropfen

English translation: trend towards quality / premium wines

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
German term or phrase:der Trend zum edlen Tropfen
English translation:trend towards quality / premium wines
Entered by: Kevin Lossner

18:03 Oct 4, 2003
German to English translations [PRO]
Marketing - Wine / Oenology / Viticulture
German term or phrase: der Trend zum edlen Tropfen
The phrase comes up a number of times in analyses of the wine trade. It's obvious what it means, but I'm at a bit of a loss for a catchy equivalent in English.
Kevin Lossner
Portugal
Local time: 07:01
trend towards quality / trend towards premium wines
Explanation:
Wine market: trend towards quality. ... hectolitres (comprising 58 million hectolitres of quality wine, around 91 ... wine and 13 million hectolitres of other wines

There has been a distinct trend towards higher quality wine in ... is interesting to note that former East Germans prefer lightly
sweeter wines compared to

Likewise, the trend towards Cabernet and Chardonnay among consumers at ... of Greek vineyards were still geared towards bulk wine ... for the production of premium wine ...
Selected response from:

Norbert Hermann
Local time: 07:01
Grading comment
I rather like several of the suggestions offered - thanks to all of you. This sounds the best to my ear.
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +1fine wines
IanW (X)
4 +1the trend towards top-end (or upscale) wines
William Stein
4the trend toward (buying/drinking) (high-)quality wines
NGK
3 +1trend towards quality / trend towards premium wines
Norbert Hermann
4growing fondness for fine/superior wines
Nicole Tata


  

Answers


4 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
the trend toward (buying/drinking) (high-)quality wines


Explanation:
Depending on the context I might rephrase it a bit.

NGK
United States
Local time: 02:01
Native speaker of: Native in EnglishEnglish, Native in GermanGerman
PRO pts in category: 8
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7 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +1
trend towards quality / trend towards premium wines


Explanation:
Wine market: trend towards quality. ... hectolitres (comprising 58 million hectolitres of quality wine, around 91 ... wine and 13 million hectolitres of other wines

There has been a distinct trend towards higher quality wine in ... is interesting to note that former East Germans prefer lightly
sweeter wines compared to

Likewise, the trend towards Cabernet and Chardonnay among consumers at ... of Greek vineyards were still geared towards bulk wine ... for the production of premium wine ...


Norbert Hermann
Local time: 07:01
Works in field
Native speaker of: Native in EnglishEnglish, Native in GermanGerman
PRO pts in category: 12
Grading comment
I rather like several of the suggestions offered - thanks to all of you. This sounds the best to my ear.

Peer comments on this answer (and responses from the answerer)
agree  Robert Kleemaier: especially re 'premium'
2 mins
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3 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +1
fine wines


Explanation:
Perhaps it's not as catchy or idiomatic as the German, but I would use the expression "fine wines" here.

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Note added at 8 mins (2003-10-04 18:12:24 GMT)
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How about \"(New found) Customer demand for fine wines\"? (This is an alternative to Norbert\'s phrasing of the first part of the sentence.)

IanW (X)
Local time: 08:01
Native speaker of: Native in EnglishEnglish
PRO pts in category: 4

Peer comments on this answer (and responses from the answerer)
agree  Christine Tochtermann
13 mins
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24 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +1
the trend towards top-end (or upscale) wines


Explanation:
Marlon Trading
... and Team Biscuits. Groot Constantia South Africa's oldest wine estate, supply a range of quality, top end wines. Frucon Food & Beverage ...
www.marlon.co.zw/agencies.cfm - 13k

[DOC]Appendix A: Sample Executive Briefing for Gallo’s Entry into ...
File Format: Microsoft Word 2000 - View as HTML
Appendix A: Sample Executive Briefing for Gallo’s Entry into Upscale
Wines*. Goizueta Partners Consulting Corporation was hired ...
www.business.utah.edu/~mgttg/Spring 2003/ Gallo%20Example%20Briefing.doc

William Stein
Costa Rica
Local time: 01:01
Native speaker of: Native in EnglishEnglish

Peer comments on this answer (and responses from the answerer)
agree  Lizzie: Here's to "top-end wines"! :)
9 mins
  -> Bottoms up! (How's that for a paradox?)
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52 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
growing fondness for fine/superior wines


Explanation:
another variation

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Note added at 2003-10-04 18:58:49 (GMT)
--------------------------------------------------

I would probably use a range of different ways to express this, depending on how it fits into the sentence/context:

... customers increasingly choosing fine/superior wines
.. growing preference for fine/superior wines
... growing customer demand

Nicole Tata
United Kingdom
Local time: 07:01
Native speaker of: Native in EnglishEnglish, Native in GermanGerman
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