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18:03 Oct 4, 2003 |
German to English translations [PRO] Marketing - Wine / Oenology / Viticulture | |||||||
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| Selected response from: Norbert Hermann Local time: 07:01 | ||||||
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the trend toward (buying/drinking) (high-)quality wines Explanation: Depending on the context I might rephrase it a bit. |
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trend towards quality / trend towards premium wines Explanation: Wine market: trend towards quality. ... hectolitres (comprising 58 million hectolitres of quality wine, around 91 ... wine and 13 million hectolitres of other wines There has been a distinct trend towards higher quality wine in ... is interesting to note that former East Germans prefer lightly sweeter wines compared to Likewise, the trend towards Cabernet and Chardonnay among consumers at ... of Greek vineyards were still geared towards bulk wine ... for the production of premium wine ... |
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fine wines Explanation: Perhaps it's not as catchy or idiomatic as the German, but I would use the expression "fine wines" here. -------------------------------------------------- Note added at 8 mins (2003-10-04 18:12:24 GMT) -------------------------------------------------- How about \"(New found) Customer demand for fine wines\"? (This is an alternative to Norbert\'s phrasing of the first part of the sentence.) |
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the trend towards top-end (or upscale) wines Explanation: Marlon Trading ... and Team Biscuits. Groot Constantia South Africa's oldest wine estate, supply a range of quality, top end wines. Frucon Food & Beverage ... www.marlon.co.zw/agencies.cfm - 13k [DOC]Appendix A: Sample Executive Briefing for Gallo’s Entry into ... File Format: Microsoft Word 2000 - View as HTML Appendix A: Sample Executive Briefing for Gallos Entry into Upscale Wines*. Goizueta Partners Consulting Corporation was hired ... www.business.utah.edu/~mgttg/Spring 2003/ Gallo%20Example%20Briefing.doc |
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growing fondness for fine/superior wines Explanation: another variation -------------------------------------------------- Note added at 2003-10-04 18:58:49 (GMT) -------------------------------------------------- I would probably use a range of different ways to express this, depending on how it fits into the sentence/context: ... customers increasingly choosing fine/superior wines .. growing preference for fine/superior wines ... growing customer demand |
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