den Online-Auftritt als eigene Ergebniseinheit noch stärker im Markt zu position

English translation: reinforce the Web (Net, online) presence of X as a separate (additional) profit center

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
German term or phrase:den Online-Auftritt als eigene Ergebniseinheit noch stärker im Markt zu position
English translation:reinforce the Web (Net, online) presence of X as a separate (additional) profit center
Entered by: Marcus Malabad

03:54 Feb 18, 2004
German to English translations [PRO]
Marketing - Sports / Fitness / Recreation / football
German term or phrase: den Online-Auftritt als eigene Ergebniseinheit noch stärker im Markt zu position
In den fußballaffinen Marktfeldern in den Tochtergesellschaften stehen einige richtungsweisende Veränderungen an. X wird sich noch stärker auf das Internetportal von Y konzentrieren, mit dem Ziel, den Online-Auftritt des Z als eigene Ergebniseinheit noch stärker im Markt zu positionieren.

It's mostly the "als eigene Ergebniseinheit" that's bothering me.
Marcus Malabad
Canada
my read below
Explanation:

...with the objective of (further) reinforcing Z's online presence as an independent entity in the market.

Maybe "separate entity" would also work.

Or, if you want to get into marketing speak, and I think that would actually be kind of cool (kewl...) here, given the reference to soccer -

...reinforcing Z's online presence as an independent player in the market.

It seems to me that they are trying to distinguish between the various subsidiaries (which I assume are X, Y, and Z), and thus I think it is important that the independence of this subsidiary be stressed. The Ergebniseinheit is certainly puzzling - I suspect it means that they want to position it as an independent entity that get its own online visits/hits. Is Z perhaps a subsidiary that operates only online and, for whatever reason, needs to be distinguished from the others?

--------------------------------------------------
Note added at 12 hrs 48 mins (2004-02-18 16:42:54 GMT)
--------------------------------------------------

Well, color me blonde -- it didn\'t even occur to me to check Schäfer for Ergebniseinheit! In the light of a new (grey, snowy) day, and of your additional explanation, it all makes a whole bunch more sense now. The parent company is simply trying to reinforce the online presence of of the BVB as a separate (or additional) profit center. Not so sure that I\'d still want to go with the independent player idea, then... Too bad, I thought that was somewhat clever.

Then I\'d suggest something like
Increased emphasis on the Club\'s internet portal with the objective of reinforcing its online presence as a separate profit center.

But I know you\'ll come up with an elegant solution, Markus :-)


Selected response from:

Ulrike Lieder (X)
Local time: 23:16
Grading comment
Thanks Ulrike for your comprehensive research and answer, and to Lars and Olaf as well as for their helpful answers. Ralf, Danke für das "profit center".
4 KudoZ points were awarded for this answer



Summary of answers provided
3 +5my read below
Ulrike Lieder (X)
2Here is an attempt...
Olaf Reibedanz
1establish the online presence of the Z as a ? in its own right
Lars Helbig


Discussion entries: 1





  

Answers


18 mins   confidence: Answerer confidence 2/5Answerer confidence 2/5
Here is an attempt...


Explanation:
Who or what is "Z"? A company?

Here is an attempt (just an attempt!) - you do need a hell of a lot of imagination to translate this sentence - good luck!!! :-)

...with the aim to use Z's online presentation in order to cement its market position even further

Olaf Reibedanz
Colombia
Local time: 01:16
Native speaker of: Native in GermanGerman
PRO pts in category: 4
Login to enter a peer comment (or grade)

1 hr   confidence: Answerer confidence 1/5Answerer confidence 1/5
den Online-Auftritt als eigene Ergebniseinheit noch stärker im Markt zu position
establish the online presence of the Z as a ? in its own right


Explanation:
I guess that z is the football-club and x is whover does their marketing, but that is not really important. But It would help to know who or what y is. A search engine? An afiliate?

I don't think that 'eigene Ergebniseinheit' as it is used here is really an established phrase. If Y were a search engine or something like similar, the sentence could be understood to mean that they are trying to direct more traffic to their site.

On the other hand all those talk about restructuring makes me guess, that they might be talking about establishing the site as division in its own right, instead of it being part of whatever division it was before.

really just guessing here.

--------------------------------------------------
Note added at 6 hrs 52 mins (2004-02-18 10:47:06 GMT)
--------------------------------------------------

If \'Internetportal von Y\' and \'Online-Auftritt des Z\' indeed refer to the same thing, then the restructuring interpretation makes the most sense.

Lars Helbig
Germany
Local time: 07:16
Native speaker of: Native in GermanGerman
Login to enter a peer comment (or grade)

49 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +5
my read below


Explanation:

...with the objective of (further) reinforcing Z's online presence as an independent entity in the market.

Maybe "separate entity" would also work.

Or, if you want to get into marketing speak, and I think that would actually be kind of cool (kewl...) here, given the reference to soccer -

...reinforcing Z's online presence as an independent player in the market.

It seems to me that they are trying to distinguish between the various subsidiaries (which I assume are X, Y, and Z), and thus I think it is important that the independence of this subsidiary be stressed. The Ergebniseinheit is certainly puzzling - I suspect it means that they want to position it as an independent entity that get its own online visits/hits. Is Z perhaps a subsidiary that operates only online and, for whatever reason, needs to be distinguished from the others?

--------------------------------------------------
Note added at 12 hrs 48 mins (2004-02-18 16:42:54 GMT)
--------------------------------------------------

Well, color me blonde -- it didn\'t even occur to me to check Schäfer for Ergebniseinheit! In the light of a new (grey, snowy) day, and of your additional explanation, it all makes a whole bunch more sense now. The parent company is simply trying to reinforce the online presence of of the BVB as a separate (or additional) profit center. Not so sure that I\'d still want to go with the independent player idea, then... Too bad, I thought that was somewhat clever.

Then I\'d suggest something like
Increased emphasis on the Club\'s internet portal with the objective of reinforcing its online presence as a separate profit center.

But I know you\'ll come up with an elegant solution, Markus :-)




Ulrike Lieder (X)
Local time: 23:16
Native speaker of: German
PRO pts in category: 4
Grading comment
Thanks Ulrike for your comprehensive research and answer, and to Lars and Olaf as well as for their helpful answers. Ralf, Danke für das "profit center".

Peer comments on this answer (and responses from the answerer)
agree  Ralf Lemster: Alternatively: "as a separate profit center"
29 mins
  -> Excellent suggestion, thanks Ralf! :-) Fits right in with Markus' explanation, too.

agree  roneill: independent entity is great
45 mins

agree  Deborah Shannon: with Ralf
4 hrs

agree  Michael Pauls: with Ralf: Ergebniseinheit is "profit center" (according to Schäfer)
4 hrs

agree  Robert Kleemaier: brilliant
11 hrs
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