GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW) | ||||||
---|---|---|---|---|---|---|
|
17:45 Sep 22, 2004 |
German to English translations [PRO] Marketing - Retail | |||||||
---|---|---|---|---|---|---|---|
|
| ||||||
| Selected response from: Kim Metzger Mexico Local time: 08:23 | ||||||
Grading comment
|
Summary of answers provided | ||||
---|---|---|---|---|
4 +3 | marketing behaviour |
| ||
4 | adaptation to the market |
| ||
2 | market-facing activities |
|
adaptation to the market Explanation: as I see this: you adapt to the market (requirements. I am a bit at a loss to understand, however, how the Verkaufsgespraech der Mitarbeiter is to take place in on-line sales.... |
| |
Login to enter a peer comment (or grade) |
marketing behaviour Explanation: the type of advertising activities, the quality of the employees' sales interviews, implementation of sales policy in the market -------------------------------------------------- Note added at 2 hrs 4 mins (2004-09-22 19:49:38 GMT) -------------------------------------------------- Service marketing is differentiated, based on services and the ‘soft’ elements of the marketing mix such as people, process and physical evidence. Examples are airlines, restaurants. How do we differentiate between one airline and another? The level of service is an essential aspect, and services such as in-flight service, ground service, flight booking and confirmation are delivered by people. Ethical marketing behaviour means honesty to consumers at all times, in communication of product and service-related messages. http://www.cinstmarketing.ca/publications/v2i2/v2i2millenium... |
| |
Grading comment
| ||