Angebotsverhalten

English translation: marketing behaviour

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
German term or phrase:Angebotsverhalten
English translation:marketing behaviour
Entered by: Christine Lam

17:45 Sep 22, 2004
German to English translations [PRO]
Marketing - Retail
German term or phrase: Angebotsverhalten
Unter Angebotsverhalten verstehen wir die Art der Werbeaktivitäten, Qualität der Verkaufsgespräche der Mitarbieter, Umsetzen der Vertriebspolitik am Markt

Es handelt sich hier um Geschäftsvereinbarungen über den online Verkauf von Kaffeemaschinen
Christine Lam
Local time: 10:23
marketing behaviour
Explanation:
the type of advertising activities, the quality of the employees' sales interviews, implementation of sales policy in the market


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Note added at 2 hrs 4 mins (2004-09-22 19:49:38 GMT)
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Service marketing is differentiated, based on services and the ‘soft’ elements of the marketing mix such as people, process and physical evidence. Examples are airlines, restaurants. How do we differentiate between one airline and another? The level of service is an essential aspect, and services such as in-flight service, ground service, flight booking and confirmation are delivered by people. Ethical marketing behaviour means honesty to consumers at all times, in communication of product and service-related messages.
http://www.cinstmarketing.ca/publications/v2i2/v2i2millenium...
Selected response from:

Kim Metzger
Mexico
Local time: 08:23
Grading comment
this works, thank you
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +3marketing behaviour
Kim Metzger
4adaptation to the market
swisstell
2market-facing activities
Terry Gilman


  

Answers


5 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
adaptation to the market


Explanation:
as I see this: you adapt to the market (requirements.
I am a bit at a loss to understand, however, how the Verkaufsgespraech der Mitarbeiter is to take place in on-line sales....

swisstell
Italy
Local time: 16:23
Works in field
Native speaker of: German
PRO pts in category: 4
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2 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +3
marketing behaviour


Explanation:
the type of advertising activities, the quality of the employees' sales interviews, implementation of sales policy in the market


--------------------------------------------------
Note added at 2 hrs 4 mins (2004-09-22 19:49:38 GMT)
--------------------------------------------------

Service marketing is differentiated, based on services and the ‘soft’ elements of the marketing mix such as people, process and physical evidence. Examples are airlines, restaurants. How do we differentiate between one airline and another? The level of service is an essential aspect, and services such as in-flight service, ground service, flight booking and confirmation are delivered by people. Ethical marketing behaviour means honesty to consumers at all times, in communication of product and service-related messages.
http://www.cinstmarketing.ca/publications/v2i2/v2i2millenium...


Kim Metzger
Mexico
Local time: 08:23
Native speaker of: Native in EnglishEnglish
PRO pts in category: 12
Grading comment
this works, thank you

Peer comments on this answer (and responses from the answerer)
agree  Terry Gilman: Hi Kim, Yes, looking forward to it!
11 mins
  -> See you in D'dorf?

agree  sonja29 (X)
1 hr

agree  Deborah Shannon: Although it possibly just means Angebot/Nachfrage in the strictly economic sense, i.e. supplier behaviour, supply-side behaviour
14 hrs
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2 hrs   confidence: Answerer confidence 2/5Answerer confidence 2/5
market-facing activities


Explanation:
market-facing strategy or possibly performance might work with the 3 items listed, or "face to the customer"

Haven't come across Angebotsverhalten and I admit "market-facing" is jargon. I usually see it as: market-facing business units, activities - as opposed to supplier-facing)

Depending on the context: "Interaction with the market" includes... "Our marketing strategy encompasses..."



Terry Gilman
Germany
Local time: 16:23
Native speaker of: Native in EnglishEnglish
PRO pts in category: 4
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