15:13 Nov 21, 2015 |
German to English translations [PRO] Marketing - Media / Multimedia / Advertising media | |||||
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| Selected response from: philgoddard United States | ||||
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4 +2 | new TV panel system |
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Discussion entries: 1 | |
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new TV panel system Explanation: This is about audience measurement. Panel research involves setting up a group of consumers who answer questions on selected topics throughout the year, in this case what TV programmes they've watched. Here, they've switched to a new system of measurement - this may be Switzerland, where such a change took place in 2013. "Mediapulse führt zum Jahreswechsel 2012/2013 ein neues Fernsehpanel ein, welches durch den Einsatz der Messtechnik Audiomatching neu auch die zeitversetzte TV-Nutzung sowie die Nutzung von TV-Sendungen am Computer zu Hause messen kann. Durch zwei einstweilige Verfügungen wird die Datenfreigabe bis Ende Juli verhindert." Reference: http://www.publisuisse.ch/106413 |
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